Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Streaming Viewership Has Officially Overtaken Cable and Broadcast Television
The types of ways that viewers are consuming video are plentiful with the advent of the Internet: Cable and Satellite TV: Cable and satellite TV services like Comcast, DirecTV, and Dish Network provide television channels through physical cables or satellite…
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Integrately: How To Integrate Salesforce Marketing Cloud With WordPress Using Elementor Forms
As Salesforce consultants, a problem that we continuously see in our space is the development and upkeep costs of integrating third-party sites and applications with Marketing Cloud . While we do a lot of integration and automation development on behalf…
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Checklist: How to Optimize Your Blog’s Next Post for Maximum Impact In Search Engines and Social Media
One of the reasons that I wrote my corporate blogging book a decade ago was to help the audience leverage blogging for search engine marketing. Search is still unlike any other medium because the search user shows intent as they…
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Netflix’s Planned Adoption of Advertising-Based Video On Demand (AVOD) Points to Wider Trend Across Streaming Services
More than 200,000 subscribers have left Netflix over the first quarter of 2022. Its revenue is falling, and the company is shedding employees to compensate. All of this is happening at a time when Converged TV (CTV) platforms are enjoying…
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Is Blogging Still Relevant? Or An Outdated Technology and Strategy?
I often review this site's search performance and old articles that aren't attracting traffic. One of my articles was about naming your blog. Let's forget that I've been writing this publication that long... as I read the old post I…
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10 Steps to Building an Effective Employee Social Advocacy Program
When your own employees aren't passionate enough to read and share your content, how do you think your prospects and customers are viewing it? Mark Schaefer That quote often echoes in my mind during conversations with clients about employee social…
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Add a Responsive Image Rotator Widget To Your Site On Any Platform
Many years ago, I was disappointed to find out there wasn't a simple way to rotate images in WordPress so I developed an Image Rotator Widget Plugin for WordPress . Over the years, though, WordPress advanced its capabilities and a…
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AdCreative.ai: Utilize Artificial Intelligence to Design And Boost Your Ad Conversion Rates
The average advertiser has quite a few challenges when creating banners, display ads, and other ad creatives: Creation - creating a number of ad options can be time-consuming. Statistics - letting each ad version run long enough to gather enough…
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How Much Do Infographics Cost?
Businesses that publish infographics have 12% greater traffic volume What is an Infographic? Most content marketers think an infographic is simply wrapping a ton of data and statistics around a given premise. Ugh... we see these all over the web…
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40 Email Marketing Mistakes To Check And Avoid Before Clicking Send
There are a ton more mistakes you can do with your entire email marketing program... but this infographic focuses on the most common mistakes we make before clicking send. We've added a few of our own recommendations here before you…
