Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Movavi: A Video Editing Suite For Small Business To Produce Professional Videos
If you’ve never had the opportunity to edit video, you’re typically in for a steep learning curve. There’s basic software out there to trim, clip, and add transitions before uploading your video to YouTube or a social media site… and…
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VideoAsk: Build Engaging, Interactive, Personal, Asynchronous Video Funnels
Last week I was filling out an influencer survey for a product that I thought was worth promoting and the survey that was requested was done via video. It was extremely engaging… On the left side of my screen, I…
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Where To Order Custom Eco-Friendly, Sustainable Packaging For Your E-commerce Products
Rarely does a week go by that I’m not getting some kind of delivery to my home. I have a very busy life so the convenience of getting an Amazon Key delivery of items or groceries inside my garage is…
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Vendasta: Scale Your Digital Marketing Agency With This End-To-End White-Label Platform
Whether you’re a startup agency or a mature digital agency, scaling your agency can be quite the challenge. There are really only a few ways to scale a digital agency: Acquire New Customers – You have to invest in sales…
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Buzz, Viral or Word of Mouth Marketing: What’s the difference?
Dave Balter, the founder of BzzAgent, defines the differences in Buzz, Viral, and Word of Mouth Marketing. Here are excerpts with Dave’s great definitions: What is Word of Mouth Marketing? Word of Mouth Marketing (WOMM) is the most powerful medium…
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Einstein: How Salesforce’s AI Solution Can Drive Marketing and Sales Performance
Businesses constantly seek ways to improve efficiency, productivity, and customer engagement. With the rise of artificial intelligence (AI), new opportunities exist to automate tasks, predict outcomes, and personalize customer experiences. However, implementing AI solutions can be complex and expensive, requiring…
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7 Strategies Successful Affiliate Marketers Use To Drive Revenue To The Brands They Promote
Affiliate marketing is a methodology where people or companies can earn a commission for marketing another company’s brand, product, or service. Did you know that affiliate marketing leads social commerce and is in the same league as email marketing for…
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UPS API Endpoints and Sample PHP Test Code
We’re working with a WooCommerce client right now whose UPS shipping address validation and shipping cost calculations stopped working. The first issue we identified was the UPS shipping plugin they had was outdated and the core domain for the company…
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How To Feed Your WordPress Blog Posts By Tag In Your ActiveCampaign Template
We’re working on optimizing some email journeys for a client that promotes multiple types of products on their WordPress site. Each of the ActiveCampaign email templates that we’re building is highly customized to the product it’s promoting and providing content…
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Eventbrite: Events Truly Made Easy
Eventbrite is an online event management and ticketing platform that allows organizers to create and promote events, sell tickets, and manage registrations. Despite some substantial competition, Eventbrite’s user-friendly platform, a broad range of features, and strong marketing capabilities have contributed…
