Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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5 Lessons Learned From Over 30 Million One-to-One Customer Interactions in 2021
In 2015, my co-founder and I set out to change the way marketers build relationships with their customers. Why? The relationship between customers and digital media had fundamentally changed, but marketing hadn’t evolved with it. I saw that there was…
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Angi Roofing’s Lack of Disclosure and Conflict Of Interest Should Draw Some Attention
Readers of my publication probably realize that we’ve helped multiple roofing companies build their online presence, grow their local search, and drive leads for their businesses. You may also remember that Angi (previously Angie’s List) was a key client for…
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Expectations on Your Marketing Investment
We had two fantastic meetings yesterday, one with a client and one with prospects. Both conversations were around expectations on the return on marketing investment ( ROI ). The first company was largely an outbound sales organization and the second…
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How to Embed a PDF Reader In Your WordPress Site With Optional Downloader
A trend that's continuing to grow with my clients is putting resources on their sites without forcing the prospect to register to download them. PDFs specifically - including white papers, sales sheets, case studies, use cases, guides, etc. As an…
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What is the Best Comparison Shopping Engine?
Comparison shopping engines ( CSEs ) are a valuable tool online because they help shoppers make informed decisions and refer enormous sales to their online stores. They're also a critical tool for e-commerce stores, which can optimize prices and product…
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Marketing Needs Quality Data to be Data-Driven – Struggles & Solutions
Marketers are under extreme pressure to be data-driven. Yet, you won’t find marketers talking about poor data quality or questioning the lack of data management and data ownership within their organizations. Instead, they strive to be data-driven with bad data.…
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Why Bing Wins Video Search over Google
While both Google and Bing index millions of videos from YouTube and other sources, their approaches to video search and the user experience ( UX ) are fundamentally different. Bing offers a more visual, exploratory experience designed for quick browsing,…
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How To Build An Authentic Brand
The leading marketing gurus of the world express it in different ways, but all agree that the current market is ripe with theories, cases, and success stories centred on human brands. The key words within this growing market are authentic…
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Pretargeting versus Retargeting
You may notice after you visit a specific site that you begin to see advertisements on another site about them more and more. It's not a coincidence. Systems like Google Adwords utilize a third-party cookie that enables them to see…
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7 Ways the Right DAM Can Optimize Your Brand Performance
When it comes to storing and organizing content, there are several solutions out there—think content management systems ( CMS ) or file hosting services (like Dropbox). Digital Asset Management ( DAM ) works in tandem with these types of solutions—but…
