Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Recording for iMovie with a Web Camera and Different Microphone
This is one of the most popular posts on Martech Zone as businesses and individuals are deploying video content strategies to build authority online and drive leads to their business. While iMovie may be one of the most popular platforms for editing videos because of its ease of use, it’s not one of the most robust video editing platforms. And,…
- Content Marketing
How To Start A Podcast For Your Business (With Lessons Learned From Me!)
When I started my podcast years ago, I had three distinct goals: Authority – by interviewing leaders in my industry, I wanted to get my name known. It definitely worked and has led to some incredible opportunities – like helping co-host Dell’s Luminaries podcast which resulted in the top 1% of most-listened podcasts during its running.Prospects – I’m not shy…
- E-commerce and Retail
Retail and Consumer Buying Trends for 2021
If there was one industry that we saw that dramatically changed this last year it was retail. Businesses without the vision or resources to digitally adopt found themselves in ruins due to lockdowns and the pandemic. According to reports retail store closures topped 11,000 in 2020 with only 3,368 new outlets opening.Talk Business & Politics That hasn’t necessarily changed the…
- Analytics & Testing
Drive More Leads With Landingi’s Landing Page Builder for WordPress
While most marketers simply insert a form on a WordPress page, that’s not necessarily a well-optimized, highly converting landing page. Landing pages typically have several features and associated benefits: Minimal Distractions – Think of your landing pages as the end of the road with minimal distractions. Navigation, sidebars, footers, and other elements can distract your visitor. A landing page builder…
- Analytics & Testing
Conversion Rate Optimization: A 9-Step Guide To Increased Conversion Rates
As marketers, we’re often spending time producing new campaigns, but we don’t always do a good job looking in the mirror attempting to optimize our current campaigns and processes online. Some of this may just be that it’s overwhelming… where do you start? Is there a methodology for conversion rate optimization (CRO)? Well yes… there is. The team at Conversion…
- Marketing & Sales Videos
SEO Buddy: Your SEO Checklist And Guides To Increasing Your Organic Ranking Visibility
The SEO Checklist by SEO Buddy is your roadmap to every important SEO action you need to take to optimize your website and get more organic traffic. This is a comprehensive package, unlike anything I’ve seen online, incredibly helpful to the average business to help them continuously optimize their sites and maximize their visibility on search. The SEO Checklist Includes…
- Email Marketing & Automation
11 Mistakes To Avoid With Your Email Marketing Campaigns
We often share what works with email marketing, but how about the things that don’t work? Well, Citipost Mail put together a solid infographic, 10 Things You Shouldn’t Include In Your Email Campaign that provides details on what to avoid when writing or designing your emails. If you want to succeed with email marketing, here are some of the top faux-pas you…
- Analytics & Testing
How I Optimized My Featured Images For Social Media And Increased Social Traffic by 30.9%
Late last November, I decided to test out optimizing my featured images for social media to see if it would have any benefit. If you’ve been a reader or subscriber for some time, you know that I’m constantly utilizing my site for my own experiments. Designing a more compelling image that’s shared on social media adds 5 or 10 minutes…
- Advertising Technology
How the Symbiosis of Traditional and Digital Marketing Is Changing How We Buy Things
The marketing industry is deeply connected with human behaviors, routines, and interactions which implies following the digital transformation we’ve undergone over the last twenty-five years. To keep us involved, organizations have responded to this change by making digital and social media communication strategies an essential component of their business marketing plans, yet it does not seem the traditional channels were abandoned.…
- Advertising Technology
How Is Digital Marketing Feeding Your Sales Funnel
When businesses are analyzing their sales funnel, what they’re trying to do is to better understand each phase in their buyers’ journey to identify what strategies they can accomplish two things: Size – If marketing can attract more prospects then its plausible that the opportunities to grow their business will increase given that conversion rates remain steady. In other words……
