Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How Do Search Engines Find, Crawl, and Index Your Content?
I don’t often recommend clients build their own e-commerce or content management systems because of the unseen extensibility options needed nowadays – primarily focused on search and social optimization. I wrote an article on selecting a CMS, and I still show it to the companies I work with that are tempted to build their content management system. How Do Search…
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Toluna Start: Real-Time Consumer Intelligence With A Global Community
Companies seeking market research face the constant challenge of understanding and responding to rapidly changing consumer preferences and market trends. Traditional market research methods often fall short of delivering timely, actionable insights that can drive strategic decision-making. Business leaders, marketers, and researchers increasingly seek more efficient and flexible solutions to gather consumer intelligence and stay ahead of the competition. Toluna…
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Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing
You come across a social media profile with a higher than average follower count, thousands of likes, and previous brand partnership experience – trick or treat? With the number of influencer marketing campaigns continuing to rise, it’s not uncommon for brands to fall victim to the deceit of such accounts with fake followers and an inauthentic audience. According to the…
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Abstract: Collaborate, Version, and Handoff Your Product Designs
Design teams face numerous challenges regarding collaboration, version control, and maintaining a streamlined workflow. The constant back-and-forth of file sharing, the struggle to keep track of the latest versions, and the need for seamless teamwork can often hinder creativity and productivity. As businesses increasingly rely on design to drive innovation and user experience, finding a solution to these pain points…
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The Top 5 Ways to Enhance Your Mobile Payment Process
Smartphones and tablets are increasingly popular devices that people use every day. When it comes to ecommerce, mobile payments are becoming a popular option, thanks to the ease and convenience of making a payment anywhere, at any time, with just a few taps. As a merchant, enhancing your mobile payment process is a worthwhile investment to increase customer satisfaction and,…
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How And Why To Register A Distribution Email Address for a Corporate Google Account
When my agency started working with a client, we requested that they provide us access to their Google accounts with full permissions. This enables me to research and optimize their Google tools – including Search Console, Tag Manager, Analytics, and YouTube. The company gets confused about who owns the Gmail account used to log in and maintain those properties. And the…
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The Best Tools for WooCommerce Email Marketing
WooCommerce is the most popular and arguably one of the best eCommerce plugins for WordPress. It is a free plugin that is simple to set up and use. Undoubtedly, the best way to turn your WordPress website into a fully functional e-commerce store! However, you need more than a robust eCommerce store to get and retain customers. You need a…
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Gravity Forms: Easily Build Forms in WordPress to Capture Leads
Utilizing WordPress as your content management system is pretty much the norm nowadays. Many of these sites are beautiful but lack any strategy for capturing inbound marketing leads. Companies publish whitepapers, case studies, and use cases in great detail without ever capturing the contact information of the folks who download them. A good inbound marketing strategy is developing a website…
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Creating A Digital Roadmap For Forward-Looking Businesses
Tim Duncan, Product Growth Lead at Bottle Rocket, discusses the value in creating a common digital vision within a company and how businesses can become more agile in adapting to ongoing digital market change.
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Appointy: All-In-One Online Scheduling For Your Business
Businesses with service-based offerings are constantly looking for ways to make it easier for clients to purchase services or reserve their time. An appointment scheduling tool is a seamless way to achieve this since you can provide the convenience and flexibility of 24×7 online booking coupled with the added benefits of secure online payments, instant booking notifications, and zero double…
