Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Tools
Acquire.io: A Unified Customer Engagement Platform
Customers are the lifeblood of every business. Yet only a few companies can keep up with their evolving demands, leaving firms ready to invest in customer experience and improve their market share with a huge window of opportunity. Unsurprisingly, CX management has emerged as a top priority for business leaders who are investing increasing resources to achieve it. However, achieving…
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Sales Enablement, Automation, and Performance
PandaDoc: Create, Send, Track, and eSign Sales Documents
Being a partner in the Salesforce ecosystem has been an incredible experience, but the negotiation process for creating, sending, and updating our statements of work has been quite an undertaking. I sometimes think I’m spending more time writing statements of work (SOW) than I am doing the work itself! Not to mention, each company has its own internal style, level…
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E-commerce and Retail
PayPal Market Share Statistics: A History of Dominating Online Payment Processing
While I’m a huge fan of Amazon, an Amazon Affiliate, and a Prime Addict, I also like PayPal. I have a great credit account with PayPal, get cash back on expenditures, and can set up alternative payments for my PayPal Debit Card, which is very convenient for the business. Today, I was on Sweetwater and wanted to purchase new headphones…
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Mobile Marketing, Messaging, and Apps
A Checklist for Building and Marketing Your Mobile Application
Mobile application users are often deeply engaged, read multiple articles, listen to podcasts, view videos, and interact with other users. It’s not easy to develop a mobile experience that works, though! 10-Step Checklist to Build & Market a Successful App details the necessary course of action – step-by-step from app concept to launch – to help apps reach their full…
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Advertising Technology
AdTech Book: A Free Online Resource to Learn Everything About Advertising Technology
The online advertising ecosystem consists of companies, technology systems, and complex technical processes working together to serve ads to online users across the Internet. Online advertising has many positive aspects. For one, it’s provided content creators with a source of revenue so they can distribute their content for free to online users. It’s also allowed new and existing media and…
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Artificial Intelligence
Beauty Matching Engine: Personalized AI Recommendations That Drive Online Beauty Sales
No one could have realized the apocalyptic effect COVID-19 would have on our daily lives, the economy, and retail, with the closure of many leading high street stores. It’s made brands, retailers, and consumers rethink the future of retailing. Beauty Matches Engine Beauty Matches Engine (BME) is a solution for beauty-specific retailers, e-tailers, supermarkets, hairdressers, and brands. BME is an…
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Marketing Infographics
How to Write a Powerful and Effective Explainer Video Script
I’m finishing up the production of a video explainer for a client of ours this week. It’s been a simple process, but it was essential that I narrowed down the script to ensure it was as brief, impactful, and thorough as possible to ensure the explainer video has maximum impact. Explainer Videos Statistics On average, viewers watch 46.2 seconds of…
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Customer Data Platforms
Funnel: Collect, Transform, and Feed Marketing Data
As more and more tools are in your sales and marketing stack, producing centralized reports can be quite a chore. Most marketers I know spend a lot of time collecting and transforming data and then manually producing the reports they need to report on campaigns and other marketing metrics. Funnel: Integrations With Over 500 Data Sources Funnel takes messy, siloed…
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Sales Enablement, Automation, and Performance
Chili Piper: An Automated Scheduling App for Inbound Lead Conversion
I’m trying to give you my money – why are you making it so hard? This is a common feeling across many B2B buyers. It’s 2020 – why are we still wasting our buyers’ (and our own) time with so many antiquated processes? Meetings should take seconds to book, not days. Events should be for meaningful conversations, not logistical headaches. …
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Content Marketing
Examples of Exit-Intent Pop-ups That Will Improve Your Conversion Rates
If you run a business, you know that revealing new and more effective ways of improving conversion rates is one of the most important tasks. Maybe you don’t see it that way at first, but exit-intent pop-ups can be the exact solution you are searching for. Why is that so and how you should use them in your advance? You…
