Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-    How To Start A Podcast For Your Business (With Lessons Learned From Me!)When I started my podcast years ago, I had three distinct goals: Authority - by interviewing leaders in my industry, I wanted to get my name known. It definitely worked and has led to some incredible opportunities - like helping… 
-    Drive More Leads With Landingi’s Landing Page Builder for WordPressWhile most marketers simply insert a form on a WordPress page, that's not necessarily a well-optimized, highly converting landing page. Landing pages typically have several features and associated benefits: Minimal Distractions - Think of your landing pages as the end… 
-    Conversion Rate Optimization: A 9-Step Guide To Increased Conversion RatesAs marketers, we're often spending time producing new campaigns, but we don't always do a good job looking in the mirror attempting to optimize our current campaigns and processes online. Some of this may just be that it's overwhelming... where… 
-    SEO Buddy: Your SEO Checklist And Guides To Increasing Your Organic Ranking VisibilityThe SEO Checklist by SEO Buddy is your roadmap to every important SEO action you need to take to optimize your website and get more organic traffic. This is a comprehensive package, unlike anything I've seen online, incredibly helpful to… 
-    How To Track 404 Page Not Found Errors in Google AnalyticsWe have a client right now whose ranking took quite a dip lately. As we continue to help them fix errors documented in Google Search Console, one of the glaring issues is 404 Page Not Found errors. As companies migrate… 









