Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Omnify: An Online Reservation, Booking, and Payment Platform
If you’re a gym, studio, trainer, tutor, coach, or any other kind of business where you need to reserve time, take payments, manage customer reminders, and communicate offers to your customers, Omnify is a purpose built solution specific for your…
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Freshcaller: Virtual Phone System for Remote Sales Teams
While remote sales teams have grown in popularity with companies, the pandemic and lockdowns shifted the modern sales team to work from home. While the end of lockdowns may shift some to teams to move back to the office, I’m…
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How to Boost Your Sales Post Purchase With An Effective Customer Retention Strategy
In order to thrive and survive in business, business owners must embrace a lot of techniques and tactics. A customer retention strategy is critical because it’s far more effective than any other marketing strategy when it comes to increasing revenues…
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UZE Ads: The Marketplace Platform For Mobile Digital Out-Of-Home Advertising
During the pandemic, the advertising market took a hit. Expected, of course, but a 19.1% drop in H1 220 is a serious impact on businesses. COVID-19 has reshaped the consumer landscape, as it has so many other aspects of daily…
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Multichannel E-commerce Strategies for a Changing Holiday Season
The idea of Black Friday and Cyber Monday as a one-off blitz day has shifted this year, as large retailers advertised Black Friday and Cyber Monday deals across the entire month of November. As a result, it has become less about…
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WPML: Translate Your WordPress Site With This Multilanguage Plugin and Optional Translation Services
WPML is the standard in the industry for developing and translating your content on a multilingual WordPress site. I am currently running the GTranslate plugin on Martech Zone in order to do simple, multilingual machine translation. This has expanded our…