Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How to Register Your Email Address For A Google Account Without a Gmail Address
One of the things that never ceases to amaze me is that businesses both large and small often have a registered Gmail address that owns all of their Google Analytics, Tag Manager, Data Studio, or Optimize accounts. It's often the…
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How To Write and Test Regex Filters for Google Analytics (With Examples)
As with many of my articles here, I do some research for a client and then write about it here. To be honest, there are a couple of reasons why... first is that I have a terrible memory and often…
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TrueReview: Collect Reviews Easily And Grow Your Business’ Reputation and Visibility
This morning I was meeting with a client that has multiple locations for their business. While their organic visibility was horrible for their site, their placement in the Google Map pack section was fantastic. It's a nuance that many businesses…
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Social Media Marketing 101
How do I get started on social media ? This is a question that I continue to get when I speak on the impact of social media on a business's marketing efforts. First, let's discuss why your company would want…
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Moosend: All The Marketing Automation Features To Build, Test, Track, and Grow Your Business
One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms... now the costs have…
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How I Damaged My Reputation With Social Media… And What You Should Learn From It
If I've ever had the pleasure of meeting you in person, I'm fairly confident that you'd find me personable, humorous, and compassionate. If I've never met you in person, though, I fear what you might think of me based on…
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Froala: Enhance Your Platform With A Full-Featured WYSIWYG Rich Text Editor
If you've ever started down the road of developing a platform where you require a text editor that is what-you-see-is-what-you-get ( WYSISYG ), you know how difficult it can be. When I worked at an email service provider, the job…
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How To Identify SEO Opportunities On Your Site To Improve Ranking In Search Results Using Semrush
Over the years, I've assisted hundreds of organizations with building out their content strategies and improving their overall search engine visibility. The process is fairly straight forward: Performance - Ensure their site performs well with regard to speed. Device -…
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How to Automatically Share Your WordPress Posts to LinkedIn Using Zapier
One of my favorite tools for measuring and publishing my RSS feed or my podcasts to social media is FeedPress . Unfortunately, the platform doesn't have LinkedIn integration, though. I reached out to see if they were going to add…
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Crowdfire: Discover, Curate, Share, and Publish Your Content For Social Media
One of the biggest challenges of keeping and growing your company's social media presence is providing content that provides value to your followers. One social media management platform that stands out from its competitors for this is Crowdfire . Not…
