Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Content MarketingVideo Editing Tips for Marketers

    5 Video Editing Tips for Marketers

    Video marketing has become one of the top marketing methods in the last decade. As equipment and editing programs become more commonly used, the prices of these have dropped, making video production much more affordable. However, it can be tricky to get just right the first few times you try it. Finding the right way to set a video up for…

  • Sales and Marketing TrainingWhat is an ASP? Application Service Providers and Cloud Computing

    Application Service Providers (ASPs) in the Era of Cloud Computing

    Companies constantly seek ways to streamline operations, reduce costs, and stay competitive. One solution that has gained significant traction in recent years is using Application Service Providers (ASPs). ASPs are third-party entities that manage and distribute software-based services and solutions to customers across a wide area network, typically the Internet. Some well-known ASPs include Salesforce, Microsoft Azure, Google Cloud, and…

  • Customer Data PlatformsResearch as a Service (RaaS) Customer Survey and Marketing Research

    RaaS: Capturing Customer Insights in the Digital Age

    Getting relevant customer feedback—and getting it quickly—is more essential than ever to business success. Sure, do-it-yourself recruiting is hard, research interviewees are never as promised, and the timelines for getting customer insights feel too long to make a difference for the business. But, there is a better way to get the much-needed customer insights that validate your product and business direction.   A…

  • Customer Data PlatformsWhat is a customer data platform (CDP)?

    Acquia: What is a Customer Data Platform?

    As customers communicate and create transactions with your business today, it’s getting more and more challenging to maintain a central view of the customer in real-time. I recently met with a client who was having just these difficulties. Their email marketing vendor differed from their mobile messaging platform outside their data repository. Customers were interacting, but because the central data…

  • Marketing ToolsAutel EVO: Drone for High Resolution Photos and Video

    I Bought A New Drone for Clients… and It’s Amazing

    A few years ago, I advised a large roofing contractor on their online presence. We rebuilt and optimized their site, initiated an ongoing drip campaign to capture reviews, and began publishing their projects online. One thing that was missing, though, was before-and-after photos of the properties. With a login to their quote and project management system, I could see what…

  • Advertising TechnologyHistory of Advertising Infographic

    The History of Advertising

    Advertising, a cornerstone of sales and marketing, has a rich and intriguing history that dates back thousands of years. As we explore the evolution of advertising, we will uncover its earliest origins, its growth through different societies, its etymology, when it became mainstream, and how it continues to evolve in the modern world. The word advertising originates from the Latin…

  • Content MarketingWordPress Featured Image Optimization

    How to Enable and Optimize WordPress for Featured Images

    When I set up WordPress for many of my clients, I am always sure to push them to incorporate featured images throughout their site. Here’s an example from a Salesforce Consultant site that’s launching… I designed a featured image that is aesthetically pleasing, matches the overall branding, and provides some information about the page itself: While the other social media…

  • Event Marketing
    Ditch Your Elevator Pitch

    Why You Should Ditch Your Elevator Pitch

    As we ramp up for events this year, I’ve been thinking deeply about what works—and what doesn’t—when it comes to networking. One thing is abundantly clear: traditional networking tactics, like elevator pitches and forced small talk, are increasingly ineffective in today’s business climate. At too many networking events, it feels like someone rang a bell and out come the pitches—fast,…

  • Marketing ToolsFacebook Contests with Wishpond

    How to Run a Facebook Contest (Step-By-Step)

    Facebook contests are an underrated marketing tool. They can raise brand awareness, become a fountain of user-generated content, increase audience engagement, and make a noticeable difference in your conversions.Running a successful social media contest isn’t a complex undertaking. But it does require understanding the platform, the rules, your audience and making a concrete plan.  Sound like too much effort for the reward? …

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership