Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Lumen5: Convert Text to Video Using AI

    Lumen5: Repurpose Content With the Power of Video and AI

    Generative AI (GenAI) has transformed content creation, but not in the way most expected. It’s not about replacing human creativity. It’s about enhancing it. For marketing teams challenged by limited bandwidth, shrinking budgets, or increasing demand for content, AI offers…

  • Brandwatch: Consumer Intelligence Platform

    Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence

    Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to…

  • Marketing Technology Investments for CMOs

    CMO MarTech Investments in 2025: AI, Automation, and Customer Experience

    As we reach the midpoint of 2025, the marketing technology (MarTech) landscape continues to evolve at a breakneck pace. For businesses, marketers, and sales leaders, understanding where Chief Marketing Officers (CMOs) are directing their technology budgets offers a valuable signal…

  • Best Practice Guide for Best Practice Guides

    How to Write a Best Practice Guide For Your Industry

    Yes, this is a best practice guide… about writing a best practice guide. It’s delightfully meta, but for good reason. Best practices is one of those evergreen B2B buzzwords—always trending, perennially helpful, and perpetually chased by professionals who want to…

  • Fedica: AI-Powered Social Media Growth You Can Measure

    Fedica: AI-Powered Social Media Growth You Can Measure

    Building and scaling a meaningful social media presence can feel like shouting into the void—especially when you’re managing multiple platforms, trying to understand shifting algorithms, and struggling to keep up with content demands. The real challenge for brands today isn’t…

  • Alison: Mobile App for Digital Marketing Training

    Alison: The Free Mobile Learning App for Digital Marketers

    When Google quietly retired its beloved Primer app, millions of marketers lost a valuable mobile learning tool built for fast, snackable lessons on the go. But while that chapter closed, another has been steadily writing itself—one that’s even more expansive,…

  • Elevator Pitch

    Pitch Less. Ask More. Win More.

    We’ve all heard about the elevator pitch—that concise, persuasive spiel meant to capture attention and inspire action in the short time it takes to ride a few floors. It’s a business cliché that endures. However, like many clichés, it deserves…

  • Low-Budget Marketing Tactics and Strategies

    ­­­No Budget? No Problem. 10 High-Value Marketing Tactics for Challenging Times­­­

    Marketers today are facing heightened pressure to do more with less. Unpredictable economic conditions, shifting consumer behaviors, and tightening budgets are pushing businesses, especially small to mid-sized (SMB) ones, to find creative, cost-effective ways to connect with customers and sustain…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership