Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Marketing Books
What, Exactly, Is Sales and Marketing Alignment?
As a CMO, my role is often viewed as one of outward momentum—crafting compelling brand narratives, orchestrating go-to-market strategies, and building campaigns that drive results. But behind every high-performing marketing function is something quieter, yet far more foundational: alignment. And when it comes to sales and marketing, I don’t view alignment as a one-time meeting or a shared metric—it’s a…
- Public Relations
Public Relations Disasters That Should Have Been Avoided: Lessons from Recent High-Profile Failures
Public relations (PR) failures often stem from missteps by PR professionals or firms, such as poor planning, cultural insensitivity, inadequate crisis management, or tone-deaf communication. These errors can exacerbate public reactions, damage reputations, and result in financial or legal consequences. Table of ContentsCommon Types of PR FailuresPublic Relations Failure ExamplesNike’s Marathon Campaign Backlash (2025)Ulta Beauty’s Insensitive Email Newsletter (2022)Fearey Agency’s…
- Content Marketing
Kinsta: Instantly Speed Up Your WordPress Site with Next-Generation Hosting
Managing a WordPress site shouldn’t feel like a 24/7 emergency. Yet for many businesses, slow load times, unexpected crashes, hacking risks, and unhelpful support create daily stress. When your site is underperforming, you’re not just losing visitors—you’re losing credibility, conversions, and revenue. It doesn’t have to be this way. Kinsta Kinsta is a Managed WordPress Hosting platform built to eliminate…