Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- E-commerce and Retail
The Impact of Secure Payment Solutions on Online Shopping
When it comes to online shopping, the behavior of the shopper really comes down to some critical elements: Desire – whether or not the user needs or wants the item that’s being sold online.Price – whether or not the item’s cost is overcome by that desire.Product – whether or not the product is as advertised, with reviews often aiding in…
- Content Marketing
How to Rebrand Your Business Without Losing Traffic
Not many companies have everything figured out the moment they launch their website. On the contrary, almost 50% of small businesses don’t even have a website, let alone a brand image that they want to develop. The good news is you don’t necessarily have to have it all figured out right off the bat. When you’re just starting out, the…
- Sales Enablement, Automation, and Performance
How to Increase Your Mobile Conversions and Leads
Here’s some homework for you before you even read this. What’s your percentage of conversions that happen via mobile and desktop? In Google Analytics, select Conversions > Goals > Conversions and select Mobile Traffic for your first group and Non-Mobile Traffic for your second: What’s your percentage of traffic that happen via mobile and desktop? In Google Analytics, select Audience > Overview and select…
- E-commerce and Retail
Reducing Abandoned Carts This Holiday Season: 8 Tips to Impact Sales
I recently watched a video of a Target manager standing atop his checkout, delivering a rousing speech to his staff before opening the door to Black Friday shoppers, rallying his troops as if he was preparing them for battle. In 2016, the mayhem that was Black Friday was bigger than ever. Although shoppers spent on average $10 less than they…
- Advertising Technology
Marketing Personalization: 4 Keys to a Successful Foundation
Personalization is all the rage right now but it’s a strategy that can be quite insulting if it’s done incorrectly. Let’s take the most common example – how does it feel when you get an email message where it opens up, Dear %%FirstName%%… isn’t that the worst? While that’s an obvious example, the less obvious is sending irrelevant offers and…
- Email Marketing & Automation
The Ultimate Holiday Email Marketing Guide Infographic
‘Tis the season for holiday marketing, and our email verification software sponsor NeverBounce, has created the ultimate holiday email marketing guide for your viewing pleasure. The National Retail Federation’s data show that spending is increasing this year, primarily online and driven by digital efforts. Email marketing mainly plays a large part, and retailers need to keep their lists clean and fresh…
- Mobile Marketing, Messaging, and Apps
Tips for Improving Your Mobile App Popularity During The Holidays
App marketing has always been a key factor in delimiting regular apps from successful apps. A good marketing campaign can not only make the product more enticing but also bring it into the attentions of more people. And sometimes, that’s all an app needs. There are a lot of good apps that don’t get nearly as many hits as they deserve…
- Sales Enablement, Automation, and Performance
Not Enough Agencies Tell Prospects to Take a Walk
One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working…
- Analytics & Testing
Information Generation: Reaching Millennials with a Data-Driven Approach
According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, it also provides a golden opportunity. While many marketers have shifted their marketing mix to focus on digital activities, it…
- Advertising Technology
Despite What Marketers Market, Marketing is Hard Work
Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful downtown location, and impeccable branding online with a premiere publication. They had proven internal processes that would target and attain traffic and drive that traffic to their clients. But…
