Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How to Improve Your Sales Team’s Performance
So many of my friends are great sales people. Quite honestly, I never fully respected their craft until I started my own business and took a stab at it. I had a great audience, solid relationships with companies who respected…
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Localist: Publish, Manage and Promote Your Events Online
Marketers are using events more than ever, and the impact is obvious. In fact, marketers rank tradeshows and events as their second most effective tactic after the company website Events help to bring in new leads, convert interested prospects to customers,…
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Attention Shoppers: Retail Earns More Reviews than Restaurants on Yelp
You hear TripAdvisor, you think hotels. You hear Healthgrades, you think doctors. You hear Yelp, and chances are good that you think restaurants. That’s exactly why it comes as a surprise to many local business owners and marketers to read…
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7 Reasons Why Lead Forms are Dead
Both digital retailers and brick-and-mortar stores are always on the hunt for new and innovative ways to capture more leads and convert them into paying customers. To say this is a big challenge would be an outrageous understatement, as the…
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Why We Rebranded to Martech Zone and Changed Our Domain
The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies, I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to depend on pitching the news…
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InMoment Study Reveals 6 Unexpected Keys to Personalization
Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, 45% of consumers prioritize having a personalized experience for support interactions over those dealing with marketing or purchase process personalization.…