Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Marketing Infographics
    mobile app retention benchmark

    The Steep Benchmark Curve on Mobile App User Retention

    Designing, deploying and maintaining a mobile application for your prospects or customers continues to be a significant investment for companies. The question is whether or not the strategy actually works. In the 7 years, we’ve consulted on and built one mobile application for a client. Why? It’s a busy marketplace and expensive to get traction in. adjust analysis shows that…

  • E-commerce and Retail
    cart abandonment emails

    How to Design Your Shopping Cart Abandonment Email Campaigns

    There’s no doubt designing and executing an effective shopping cart abandonment email campaign works. In fact, more than 10% of cart abandonment emails opened, are clicked. And the average order value of purchases through cart abandonment emails is 15% higher than usual purchases. You cannot measure much more intent than a visitor to your site adding an item to your…

  • Marketing & Sales Videos
    shakr

    Shakr: Create Your Own Business Videos Online Using Amazing Templates

    I really am excited at the advancements in video over recent years. Every business has the opportunity to record video for their company, but it’s not easy. Aside from the quality of the video, lighting and audio, there’s the post production work that’s exhausting or expensive. I love doing videos, but tend to turn to blogging or podcasting because it’s…

  • Social Media & Influencer Marketing
    wheres wesley

    Where’s Wesley? SXSW Success on a Small Budget

    With SXSW recently behind us, many companies are sitting in board rooms asking themselves, Why didn’t we get any traction at SXSW? Many are even wondering if the huge amount of money they spent was simply wasted.. As a mecca for tech companies, it’s the perfect place for raising awareness of a brand, but why do so many companies fail…

  • E-commerce and Retail
    WordPress Shopify

    Integrate Shopify Seamlessly With Your WordPress Site

    We’ve been setting up quite a few WooCommerce sites for clients… and it hasn’t been easy. The WooCommerce interface is a bit clunky and additional features are mostly available through a plethora of plugins that require paid subscriptions… and more configuring. Lots and lots of configuring. If you’ve never seen Shopify, we shared a video that shows you how to…

  • Marketing Tools
    teespring eventbrite

    Eventbrite + Teespring: Sell T-Shirts With Your Tickets

    We operate an annual music and technology festival in Indianapolis each year. It’s a great event where we bring in regional bands and take a day off to celebrate the regional growth as well as raise some money for the Leukemia & Lymphoma Society. Our agency is the key sponsor of the event, and then we typically get other companies…

  • E-commerce and Retail
    social media site

    Rethink Social Media’s Impact on Traffic and Commerce

    We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it’s difficult to attribute sales to social media does not mean that it doesn’t happen. In fact, the statistics speak to the opposite: 71% of consumers are more likely to make a purchase based…

  • Analytics & Testing
    searchmetrics

    Searchmetrics: An Enterprise, Data-Driven SEO Platform

    There are dozens of SEO tools available with more flooding the market every month. The problem with the majority these tools are that they focus on metrics that may have been important years ago, but aren’t anymore. Searchmetrics is an enterprise, data-driven SEO platform that continues to evolve and deliver results for its clients – internationally. Today’s search engines index…

  • Content Marketing
    kingdom subscriber

    100 Years Later: The Kingdom of the Subscriber

    This is an advertisement from May 1916 edition of Popular Mechanics from AT&T speaking to potential telephone subscribers. I often wonder how difficult it was to overcome the fear and trepidation such technology must have caused at the time. I also wonder how it compares to social media adoption and the Internet today. History almost always repeats itself. Telephones, like…

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