Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • i love twitter

    An Open Letter to @Jack About Twitter

    Dear Jack, For a year now, I’ve joked that Twitter is like the girl I had a crush on in school that wouldn’t give me the time of day. One time we played spin the bottle in the basement, and she…

  • Impact of Micro-Moments

    The Impact of Micro-Moments on the Consumer Journey

    A hot marketing trend that we’ve begun hearing more and more about is micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, changing how consumers shop across industries. Micro-Moments But what exactly are micro-moments? In what ways are they shaping…

  • increase

    How to Improve Your Sales Team’s Performance

    So many of my friends are great sales people. Quite honestly, I never fully respected their craft until I started my own business and took a stab at it. I had a great audience, solid relationships with companies who respected…

  • localist

    Localist: Publish, Manage and Promote Your Events Online

    Marketers are using events more than ever, and the impact is obvious. In fact, marketers rank tradeshows and events as their second most effective tactic after the company website Events help to bring in new leads, convert interested prospects to customers,…

  • Snapchat Marketing

    Does Snapchat Really Matter to Marketers?

    In an impromptu poll in our community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s…

  • local seo restaurant

    Attention Shoppers: Retail Earns More Reviews than Restaurants on Yelp

    You hear TripAdvisor, you think hotels. You hear Healthgrades, you think doctors. You hear Yelp, and chances are good that you think restaurants. That’s exactly why it comes as a surprise to many local business owners and marketers to read…

  • Online Lead Forms Are Dead

    7 Reasons Why Lead Forms are Dead

    Both digital retailers and brick-and-mortar stores are always on the hunt for new and innovative ways to capture more leads and convert them into paying customers. To say this is a big challenge would be an outrageous understatement, as the…

  • Martech Zone Rebranding

    Why We Rebranded to Martech Zone and Changed Our Domain

    The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies, I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to depend on pitching the news…

  • influence 2 future influence marketing

    How to Own Digital Transformation with Influencer Relations

    Your customers are becoming more informed, empowered, demanding, discerning, and elusive. The tactics and metrics of the past no longer align with how people make decisions in today’s digital and connected world. By implementing technology marketers are able to fundamentally…

  • personalization

    InMoment Study Reveals 6 Unexpected Keys to Personalization

    Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, 45% of consumers prioritize having a personalized experience for support interactions over those dealing with marketing or purchase process personalization.…

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