Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Analytics & Testing
The Path to Conversion: Ensuring Every Page Guides Users Forward
When discussing website conversions, many immediately think of the final sale, lead submission, or sign-up. However, conversion is more than just a destination—a journey. Every visitor’s step toward becoming a customer, subscriber, or engaged user is a conversion. Each of these steps are conversions: Engagement Conversion: A visitor lands on the homepage and clicks on a featured blog post that…
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Advertising Technology
Top-5 B2B AdTech Marketing Trends to Watch in 2025
Projections don’t always come true, but monitoring trends can help you prepare for various future scenarios (except maybe for black swans). In this article, you’ll find the top five AdTech developments influencing B2B marketing this year and insights on staying ahead of the competition. B2B Ad Tech Trends:AI-Driven Ad PersonalizationPrivacy-First MarketingAccount-Based Marketing (ABM) in Ad TechAdvancements in Programmatic AdvertisingThe Evolution…
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Analytics & Testing
Game Day Success: Best Practices for Super Bowl Campaign Measurement and Optimization
For brands, the Super Bowl is a moment of immense opportunity and risk. With $8 million being spent on just 30 seconds of airtime, every decision—from media buying to audience targeting—needs to yield tangible results. To achieve true ROI, leveraging AI-powered tools and first-party data has become critical in providing real-time, actionable insights that help brands optimize their Super Bowl…
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Analytics & Testing
Top 5 Digital Customer Experience Metrics to Monitor
64% of US customers say good CX has more impact on them than great ads. PwC research Great customer experience (CX) can turn one-time customers into passionate advocates. The bad news is that you do not have many chances to make it right. A single negative experience is enough for 17% of consumers to walk away from you for good.…
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Customer Data Platforms
A List Of All Salesforce Products for 2025
Salesforce continues to lead the SaaS industry with its enterprise solutions because they are cloud-based, customizable, feature-rich, integrated, secure, and scalable. At the core of Salesforce is a foundational CRM where companies can realize a single, shared view of every customer for better relationships. As we discuss the platforms with our prospects and clients, we liken Salesforce to buying a…
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Content Marketing
Vecteezy: Motion Graphic Templates for High-Impact Marketing Videos
Creating professional-quality videos is no longer a luxury—it’s a necessity. High-quality motion graphics set your brand apart, whether you’re crafting eye-catching ads, engaging social content, or polished corporate presentations. However, designing animations from scratch in After Effects, Premiere Pro, or Final Cut Pro is time-intensive and requires advanced technical skills. That’s where Vecteezy’s motion graphic templates come in, offering marketers…
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Sales Enablement, Automation, and Performance
Driving Sales Success: Proven Tactics and Technologies to Increase Sales in 2025
Increasing sales in today’s competitive marketplace is a multifaceted challenge that requires companies to blend time-tested sales techniques with modern technological advancements. Both business-to-business (B2B) and business-to-consumer (B2C) organizations share the goal of driving revenue growth and building long-term customer relationships. Yet, their sales cycles, customer expectations, and strategic priorities differ. This comprehensive article explores the various sales strategies, methods…
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Sales and Marketing Training
The Monkey’s Fist: A Practical Sales Approach to Building Trust and Driving Conversions
Sales is as much about psychology as it is about persuasion. The best sales professionals don’t just sell; they guide, educate, and build relationships. One particularly effective technique in this space is the Monkey’s Fist strategy, which helps reduce friction in the buying process while building trust. In the Navy, when a ship approaches a dock, the crew needs to…
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Sales and Marketing Training
15 Ways That Content Creators Can Monetize Their Work
Brands enlist content to drive awareness within their industry, acquire prospective clients by researching online, and use content to drive retention by assisting customers to succeed with their products or services. The challenge with a brand utilizing content is overcoming the hesitation associated with a prospect or customer seeing the content purely to drive revenue (which is what it’s for).…
