Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How To Add A Media Player to Your Site Easily with Wimpy Player
A few of our clients needed a friendly media player for their sites that was simple to implement I was looking for a modern audio player that would work across browsers and devices. I found Wimpy Player , an incredibly…
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Building a Custom Store Locator with PHP, MySQL, and Google Maps
The kind folks over at Wild Birds Unlimited have requested my help in converting their store mappings over to Google . If you're wondering why I've been fairly quiet of recent, it's not because I'm blogged out - it's because…
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RSS versus Email: A Marketing View
It's a discussion that's getting old, but with the advent of Outlook 2007 support for RSS - the online industry continues to make comparisons between RSS and email for online Marketing Communications (with SMS right around the corner). From a…
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Corporate Blogging: Ten Frequently Asked Questions from Companies
If there's one thing that pulls you back to reality, it's meeting with regional businesses to discuss blogging and social media. Chances are, if you're reading this, you understand blogging, social media, social bookmarking, search engine optimization, etc. You're the…
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This is a Tribute, to the Greatest Blog Post in the World…
This is the not the greatest blog post in the world... nooo... this is just a Tribute. All joking aside, I deleted 3 post drafts this morning. They were drafts that I had started long ago but I just couldn't…
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Google Adwords: Save a couple bucks…
A few days ago I was surprised when I saw my Adwords advertisement on my own website. It seems pretty stupid to me that Google Adwords doesn't automatically filter out the actual domain that the advertisement is pointing to. So…
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Is the next President of the United States running Linux?
Earlier today I read a post about Ron Paul’s website. Interestingly, his site is less of a typical candidate site and more of a mashup of other sources of information about him. What a fantastic idea, and it shows additional transparency.…
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Four Eyed Monsters
This is a spectacular independent film and perhaps the future of film distribution. It's more targeted to folks like my son, but I still enjoyed it. The story accurately depicts all the awkwardness of getting into a relationship. It's slightly…
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What Does Jump the Shark Mean?
Jumping the Shark is a popular idiom used to describe when a television series, or any other form of entertainment, reaches a point of decline in quality, often due to far-fetched or gimmicky plot developments. The phrase originated in a…
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How bad DO sites overstate their number of visitors?
ComScore just released its White Paper on Cookie Deletion . Cookies are little files that web pages access to save information in for marketing, analysis, analytics , and to assist with user experience. For instance, when you check a box…
