Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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What Search Engines Read…
Search engines index pages with complex algorithms that weigh a ton of different variables, both internal and external to your page. I do think it’s important to recognize what key elements that Search Engines pay attention to, though. Most of them are elements that you have full control over when planning or designing your site or simply writing your page.…
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Connecting the Dots
Whether you’re selling a product, pushing a website, or marketing your services… all of us have three dots on our sketchpad… acquisition, execution, and retention. For a long time, each of these dots were handled independently. We even organized our departments unique to each of the dots: Sales Department – for acquisition. Production and Operations Department – for execution. Customer…
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Hardware, Software… Webware?
In the evolution of the computer industry, we’ve had Hardware – the equipment necessary to run the applications. And we had Software, the solutions that utilized those resources to do the work that we could purchase and install from different media. Nowadays, you can download the software without the media. Two Decades of Hardware and Software Hardware has upgrades and…
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Callcenter Suicide
On Saturday, we worked with a call center and one of our clients. I had that fuzzy, gut feeling that it wasn’t going to go well. My gut was right. While we had our application complete and resources sitting idle for months, the callcenter didn’t touch anything. We had a demo and only their developer showed up. The client called…
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Google Docs Explained
Google Docs has really been a blessing for the company I work for. We’re a young company of 5 (just hired our fifth!) and we don’t have a server or shared network appliance. Quite honestly, we don’t need one. When I started, all documentation was simply passed around via email and quickly became confusing! I fired up Google Docs and…
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Great Marketing? Look Beyond Marketing
A huge part of marketing is having infinite content to support your people, product, or service. In the business world, things change daily – we get new business, develop new products, offer new services, and get new customers. Each event provides excellent fodder for new content! The only way to run out of great content on a corporate website is…
