Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Godin: Intuition vs Analysis
Seth Godin asked a great question that is usually quite a point of contention for SaaS or technology companies and their product managers.... Do you go with Intuition or Analysis ? My personal view on this is that it's a…
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My Freakonomics: How To Save Your Personnel Budget By Increasing Wages
I just completed reading Freakonomics . It's been a while since I couldn't put down a business book. I purchased this book on Saturday night and started reading it on Sunday. I finished it a few minutes ago. It took…
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Jack Welch is Wrong
I'm so glad to finally see an article that questions the methods that Jack Welch evangelizes. I believe he's inconsiderate, mean-spirited, selfish, and greedy. He was only successful by making customers and employees suffer. He may alone be a winner,…
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Never Lose Sight of Who Pays You
Sometimes, we forget that our customers ultimately pay us. Look, I feel bad for my friends and colleagues at GM. But I don't feel sorry for them. They forgot design, they forgot the customer, they forgot R&D , they forgot…
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Invest in People. You Won’t Be Disappointed!
I've joked with quite a few folks that since my divorce (and subsequent dissolution of all of my worldly assets), I have spent my last five years investing in people. That may sound very strange, and hopefully not selfish, but…
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Proverbs and Product Management
It's not often that I look to scripture for inspiration for product management and the development of software, but today, a friend sent me some great words of advice: He who keeps instruction is in the way of life, but…
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What a Day!
My daughter gave me a call today after receiving a package in the mail from Jones Soda. This company is incredible! As thanks for my work on a custom My Jones Music MP3 player skin, Jones sent out a thank-you…
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Digging for Gold with Web 2.0
I was speaking to a good friend of mine, Bob Flores , who is a leader in the Telecom industry. Bob educates companies on corporate leadership and specializes in building efficiencies in the Telecom industry. Bob asked me tonight what…
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My Wimpy Skin For Jones Soda Company
I was checking out Jones Soda's music site last week and saw they used the Wimpy Flash-based MP3 Player. This is the player I had just built a custom skin for on my son's website. So I dropped the great…
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How To Prepopulate A Form Field With Today’s Date and JavaScript or JQuery
While many solutions offer the opportunity to store the date with each form entry, there are other times when it's not an option. We encourage our clients to add a hidden field to their site and pass this information along…