Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Helping Martin Luther King, Jr. through SEO? Geeks strike back!
Fascinating! Geeks strike back! How? It appears there is a website that is ranked incredibly high for people searching for information on Martin Luther King, Jr.. Rather than simply blast the site, raise attention, and actually draw more visitors to…
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Copyrights and The French Revolution
Copyright law has undergone significant transformations since its inception in the printing press era, evolving through historical milestones such as the French Revolution to contemporary challenges posed by artificial intelligence. For businesses today, understanding and complying with these laws is…
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Gas Hosevertising?
Speedway is the place for me to gas up. For a gas station, I must admit they do that little 'extra' for the inevitable trip there. For one, I carry around my Speedway rewards card, on which I've saved up…
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In the Next 25 Years, My Predictions
It's fun to think about the future and what it might bring. Here's a collection of my predictions... Computer monitors will be flexible, light, wide, and inexpensive. Primarily made of plastics, the manufacturing processes will get cheaper and cheaper. The…
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All Products Are Conversations
Hugh MacLeod , the cartoonist and writer, has a way of distilling big truths into deceptively simple visuals. One of his most enduring pieces features a small, purple sphere surrounded by a cloud of black dots, accompanied by the caption:…
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Are you working with Philanthropic Organizations?
Today I joined my company's charitable committee, ExactIMPACT. I don't always have the opportunity or resources to give back so I decided that I should do some charity work at the place I spend the most time at! This Thanksgiving…
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4 Seconds or Bust
Remember the days of going to bed with your modem humming along downloading pages so you could view them the next morning? I guess those days are far behind us. John Chow posted a note on this study put out…
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The Business of Blogging = Findability
Please take one hour out of your week and watch this video from Dave Taylor . It's a fantastic summary of why to blog, why to blog with your business, the benefits of blogging and search engine optimization, the benefits…
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Algebra and Geometry… when will I ever use it? Google Maps!
A good friend of mine, Glenn, is one of the founders of Family Watchdog. Family Watchdog is one of those fantastic stories... a company founded on a mashup that is performing a public service AND actually providing a living for…
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Put Tips in your Text Fields with JavaScript
Real estate is a premium on a web site, so I'm trying to be a little more efficient with mine. I found this nifty little script with the Cutline WordPress theme from Tubetorial. You can build a couple events directly…
