Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Advertising TechnologyPicsart: Create Scroll-Stopping, Dynamic Ad Variations in Minutes with AI-Powered Workflows

    Picsart: Create Scroll-Stopping Ads in Minutes with AI-Powered Workflows

    Creating high-performing ads across multiple channels can be time-consuming and expensive. Marketers are expected to be copywriters, designers, analysts, and campaign strategists—all at once. What’s more, the pressure to launch quickly, scale effortlessly, and outshine competitors is only growing. That’s where an intelligent and flexible ad creation platform can be a game-changer. Picsart Ad Maker Picsart Ad Maker is an…

  • Content MarketingWordPress Plugin: Advanced Admin Search by Title, Tag, Slug, or Content

    WordPress Plugin: Advanced Admin Search With Title, Slug, Content, or Tag

    Finding content in the WordPress admin panel can quickly become a chore, especially for sites with hundreds or thousands of posts. By default, the search box in the All Posts screen is limited in capability—it only checks post titles, and there’s no built-in way to search specifically by slug, content, or tags. If you’re a developer, editor, or content manager…

  • Artificial IntelligenceThe Evolution of Personalization: From Merge Tags to AI-Powered Journeys

    The Evolution of Personalization: From Merge Tags to AI-Powered Experiences

    What began as Dear {FirstName} has transformed into dynamic, predictive, generative, and increasingly immersive personalization. Organizations with personalization programs supported at the C-level are 2x more likely to report high ROI. Forrester Sophisticated retailers and businesses now operate within a layered experience ecosystem: identity resolution, predictive decisioning, generative messaging, immersive AR/VR entry points, and AI-powered virtual assistants (VA) that accompany…

  • Artificial IntelligenceHow to Build an AI-Powered Knowledge Base (KB) Chatbot

    CustomGPT: Replace Your Static Knowledge Base with Conversational AI in Minutes

    Creating and maintaining a knowledge base (KB) has always been more challenging than it should be. Traditional KBs required specialized software, cross-departmental coordination, and ongoing maintenance, often resulting in outdated documentation, poor search experiences, and missed opportunities for engagement. For many businesses, the KB became a burden rather than a strategic asset. The new approach is turning the knowledge base…

  • Advertising TechnologyWhat are Google Ads Local Assets

    Google Ads Location Assets: A Powerful Tool for Marketers with a Local or Retail Footprint

    I’m not sure there’s a spot on the SERP that isn’t being filled with ads nowadays. It reminds me of the newspaper industry, where news ultimately became the filler between ads. Personally, this is disappointing. Organic search promised to provide good visibility for companies based on their reputation, not their ad budget. But alas… pay-to-play is where everything is evolving,…

  • Mobile Marketing, Messaging, and AppsEZ Texting: SMS, MMS, Text Message Marketing Platform

    EZ Texting: Drive Engagement with Effortless SMS Marketing

    SMS open rates are soaring. With 98% of text messages read within minutes, marketers can no longer afford to overlook the power of SMS. But harnessing that power requires more than a phone and a message—it demands a platform that makes compliance, personalization, and automation second nature. EZ Texting EZ Texting is a top-rated SMS marketing platform built to make…

  • Martech Zone AppsDNS Propagation Checker: Query A, AAAA, CAA, CNAME, MX, NS, PTR, SOA, SRV, and TXT Records

    App: DNS Propagation Checker

    DNS propagation is the process by which changes to DNS records are distributed and updated across the Internet. When a domain name’s DNS records are modified, such as updating the IP address associated with a domain’s A record, these changes need time to be reflected universally. DNS propagation can take anywhere from a few minutes to several hours, depending on…

  • Martech Zone ToolsWeb Page Response Time Tool

    App: Measure Your Website’s Response Time with This Simple Metrics Tool

    When a website loads slowly, it’s not always clear what’s to blame. Is it the DNS provider? The server itself? Or something in between? To help web professionals pinpoint where delays occur, I’ve published this tool on this site that measures the full lifecycle of an HTTP request, from domain resolution to content delivery. This browser-based tool uses server-side diagnostics to simulate a…

  • Artificial IntelligenceAntavo Global Loyalty Trends Report 2025: What’s Working, What’s Failing, and What’s Next

    Global Loyalty Trends 2025: What’s Working, What’s Failing, and What’s Next

    Antavo’s Global Customer Loyalty Report 2025 delivers a sweeping analysis of how loyalty is being redefined in the age of personalization, automation, and AI. Based on data from over 2,600 business professionals and 10,000 global consumers, the report captures the shifting priorities and strategic realignment of loyalty programs across industries. It is especially timely as brands face economic uncertainty, rising…

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