Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Pictory: Transform Text, Blogs, and Slides Into Professional Videos With AI
Creating compelling videos at scale is one of the biggest challenges for content creators, marketers, and businesses today. Traditional video editing demands time, technical expertise, and expensive software—barriers that can prevent teams from producing the volume of video content their…
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Understanding Usability: What It Is and What It Isn’t
Usability is not just a design consideration; it is a critical factor in whether a digital product succeeds or fails. When people encounter friction, confusion, or frustration while using a site or app, they rarely stick around to figure it…
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Vista Social: Scale Your Brand with AI-Powered Social Management
Managing social media has become one of the most demanding tasks for brands and agencies. Audiences expect timely responses, personalized engagement, and consistent content across all channels. Meanwhile, marketers are pressed to prove ROI and move faster with fewer resources.…
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How AI Is Transforming the Inbox in 2025
My assessment of the latest release of Thunderbird. An incredible email client with a few, very painful flaws.
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Pubrio: Unlock Sales Growth With Smarter B2B Lead Intelligence and Automation
B2B Sales teams today face a constant uphill climb. There are too many tools, incomplete data, and missed opportunities. Reps spend hours chasing contacts only to face dead ends, while marketers struggle to surface the signals that show who is…
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How to Set Up Google Forms to Auto-Populate Sheets with AI Summarization
Collecting and analyzing customer input is essential for growth. With Google Workspace, Google Forms provides a seamless way to capture responses and directly import them into Google Sheets, where AI can automatically generate summaries. This integration turns raw data into…
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Why Marketing Operating Models Must Evolve to Keep Pace With AI
It’s easy to get dazzled by the promise of AI — the speed, the scale, the seemingly endless optimization. But when marketing leaders rush to implement AI tools without rethinking the structures that support them, the result is often expensive…
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How to Have an Effective Annual Sales Meeting
It’s already heading into the fourth quarter when leadership teams begin their new year planning. Your annual sales kickoff is one of the most essential events in a company’s calendar. It’s not simply about reviewing goals and handing out awards—it’s…
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Custom Product Pages: Personalizing App Store Advertising
In today’s competitive app marketplace, simply relying on a single default App Store page is no longer enough. App discovery is no longer linear. Users search with different goals in mind: some want quick solutions, others explore specific features, and…
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What Nurtures Innovation, What Destroys Entrepreneurship, and Why Now Is the Time
A good friend of mine loves to go to karaoke with us… but he never sings, no matter how bad the singers are, how many drinks we’ve had, or even if the club is empty. He has a solid voice…
