Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Invest in People. You Won’t Be Disappointed!
I've joked with quite a few folks that since my divorce (and subsequent dissolution of all of my worldly assets), I have spent my last five years investing in people. That may sound very strange, and hopefully not selfish, but…
-
Proverbs and Product Management
It's not often that I look to scripture for inspiration for product management and the development of software, but today, a friend sent me some great words of advice: He who keeps instruction is in the way of life, but…
-
What a Day!
My daughter gave me a call today after receiving a package in the mail from Jones Soda. This company is incredible! As thanks for my work on a custom My Jones Music MP3 player skin, Jones sent out a thank-you…
-
Digging for Gold with Web 2.0
I was speaking to a good friend of mine, Bob Flores , who is a leader in the Telecom industry. Bob educates companies on corporate leadership and specializes in building efficiencies in the Telecom industry. Bob asked me tonight what…
-
My Wimpy Skin For Jones Soda Company
I was checking out Jones Soda's music site last week and saw they used the Wimpy Flash-based MP3 Player. This is the player I had just built a custom skin for on my son's website. So I dropped the great…
-
Indianapolis Colts
When I was unceremoniously terminated from my position as database marketing manager at the local newspaper, it was quite a relief. Having leadership within the newspaper industry that couldn't comprehend how the Internet would transform human behavior was infuriating and…
-
How To Prepopulate A Form Field With Today’s Date and JavaScript or JQuery
While many solutions offer the opportunity to store the date with each form entry, there are other times when it's not an option. We encourage our clients to add a hidden field to their site and pass this information along…
-
CRM: Data Cleanliness is Next to Data Godliness
I wrote a colleague today reinforcing how important Data Cleanliness is in your CRM efforts. Says I, "Data Cleanliness is next to Data Godliness." Says She, "Then I will be in Data Heaven!" We chuckled, but it's no small...
-
What’s a Mashup?
The term mashup was originally popularized in the early 2000s. While it's challenging to attribute it to a single individual, it gained prominence in the context of web applications that combined data from multiple sources to create new, integrated services.…
-
Create The Problem, Then Charge For The Solution?
One of the more bizarre issues I see in the technology industry is enterprise companies that sell a solution... that requires them to sell more solutions for problems their original solution causes. Here are ten companies that sell core products…
