Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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What is Net Neutrality?
The term Net Neutrality was coined by Columbia University media law professor Tim Wu in 2003. The questions raised in discussions of open access and network neutrality are basic to both telecommunications and innovation policy. The promotion of network neutrality is no different than…
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The Blogging Triangle: 3 Elements of Success
I’ve been working on my presentation on Corporate Blogging this week. The book discussion today regarding Digital Aboriginal really sparked both my enthusiasm and my thoughts on what my theme should be. Though I’m going to discuss the advantages and…
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The Digital Age: So Easy, A Caveman Could Do It…
Today was Book Club day and we had the incredible pleasure of getting on a phone conference with Mikela and Philip Tarlow, the authors of Digital Aboriginal. Digital Aboriginal, by Mikela Tarlow with Philip Tarlow, proposes a rather unique approach…
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WordPress: How To Check If The User is Logged, Determine Their Role, And Modify Content
We have a lot of authors on Martech Zone but not all of them are familiar with WordPress and how to log in and publish on the site. WordPress can identify whether or not you’re logged into the platform using…
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OpenID Installed and at the Ready!
If you’ve not heard about OpenID, it’s an interesting new technology on the web. Given all of the different websites and logins/passwords that one needs to remember these days, this technology could be either a blessing or a curse. On…
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Why Do I Blog?
I was tagged by Dawud Miracle, who asks Why Do I Blog? This is an email that I received from a reader today, his name is Dan: