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Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Sales and Marketing TrainingAmerican managers are spoiled

    American Managers are Spoiled…

    American Managers are spoiled. Some are even brats. Imagine managing on an island. Your island has limited human resources, was hours away from anything, and you spoke a different language. Attracting employees to your island is difficult due to the native language and the island. The island isn’t in the Orient or the Caribbean; it’s cold and damp, with some…

  • Social Media & Influencer MarketingCorporate Caring Strategy (Corporate Social Responsibility)

    What’s Your Corporate Caring Strategy?

    I was attending church this weekend and heard a fantastic quote: People don’t care how much you know until they know how much you care! That said, the question relates directly back to your marketing efforts. We always talk about Advertising and marketing as this cohesive strategy. Isn’t it true that how we care for one another is just as…

  • Sales and Marketing TrainingPowerPoint Keyboard Shortcuts

    PowerPoint Keyboard Shortcuts

    It doesn’t take much to get me excited. I was in a PowerPoint training class the other day. The class was okay… I got a couple of tips and a nice list of keyboard shortcuts. The best keyboard shortcut isn’t even specific to PowerPoint. Have you ever wanted to crop a portion of your screen and put it in your…

  • Sales and Marketing TrainingScope Creep: When Less Equals More

    Scope Creep: Less = More

    I’ve wanted to follow up on my Open = Growth post for a while. Described in that post is the likelihood of success when folks concentrate on how their solutions can be integrated with other solutions. There’s a flip side to this: for companies to limit the functionality of their solutions to the core of how they are used. Adding…

  • Email Marketing & AutomationOpen software and integrations to APIs is growth for SaaS

    Open = Growth

    I worked with a national NFL Team to evaluate their database and email marketing tools and provide vendor recommendations. It was a comprehensive evaluation of their internal resources, budget constraints, timelines, as well as the multiple platforms that were central to their organization’s operation. As I looked at viable solutions, the areas I focused attention on were: Ability to integrate…

  • Advertising TechnologyMountain Dew for Breakfast?

    The New Breakfast Beverage – Mountain Dew?

    Listening to the radio on my way to work is a quiet time for me. Regardless of traffic, I am a happy camper. Traffic slowdowns? No problemo… my DJs will pull me through and start the day off right… Until yesterday… I can’t stop thinking about it. I’m listening to a nice ad on the radio about a guy who…

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