Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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What a Day!
My daughter gave me a call today after receiving a package in the mail from Jones Soda. This company is incredible! As thanks for my work on a custom My Jones Music MP3 player skin, Jones sent out a thank-you package. Wow! It contained a sweatshirt, some bumper stickers, some other stickers, a keychain, lip balm, and a pin!!! I…
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Digging for Gold with Web 2.0
I was speaking to a good friend of mine, Bob Flores, who is a leader in the Telecom industry. Bob educates companies on corporate leadership and specializes in building efficiencies in the Telecom industry. Bob asked me tonight what I thought the next Internet big idea was. Here’s what my thoughts were: There’s not much money on the internet by…
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My Wimpy Skin For Jones Soda Company
I was checking out Jones Soday’s music site last week and saw they used the Wimpy Flash-based MP3 Player. This is the player I had just built a custom skin for on my son’s website. So I dropped the great folks at Jones a line and asked if I could build them a skin. I did, and voila, they are…
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Indianapolis Colts
When I was unceremoniously terminated from my position as database marketing manager at the local newspaper, it was quite a relief. Having leadership within the newspaper industry that couldn’t comprehend how the Internet would transform human behavior was infuriating and frustrating… and I was tired of battling them every day. That said, getting fired as a single father is quite…
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How To Prepopulate A Form Field With Today’s Date and JavaScript or JQuery
While many solutions offer the opportunity to store the date with each form entry, there are other times when it’s not an option. We encourage our clients to add a hidden field to their site and pass this information along with the entry so they can track when form entries are entered. Using JavaScript, this is easy. How To Prepopulate…
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CRM: Data Cleanliness is Next to Data Godliness
I wrote a colleague today reinforcing how important Data Cleanliness is in your CRM efforts. Says I, “Data Cleanliness is next to Data Godliness.” Says She, “Then I will be in Data Heaven!” We chuckled, but it’s no small feat. Data cleanliness and accuracy are critical for effective sales and marketing efforts. Ensuring clean and deduplicated data is essential for…
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What’s a Mashup?
The term mashup was originally popularized in the early 2000s. While it’s challenging to attribute it to a single individual, it gained prominence in the context of web applications that combined data from multiple sources to create new, integrated services. It’s not a recent concept, but the proliferation of APIs and web services has made mashups more common today. I…
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Create The Problem, Then Charge For The Solution?
One of the more bizarre issues I see in the technology industry is enterprise companies that sell a solution… that requires them to sell more solutions for problems their original solution causes. Here are ten companies that sell core products with security or stability gaps and then offer additional products or services to address these issues: Microsoft: Known for Windows…
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Blogger: CSS Style for Code on Your Blog
A nice post on how to dress up displaying code on your blog or website using Cascading Style Sheets (CSS).
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ASP RSS Parser, Feed Reader
This weekend, I’ve been glued to my laptop, searching the net for web-based RSS feed readers. The reason is that I wanted to write an ASP RSS feed reader that would display the feed so that the content could be automatically scraped into an HTML email. So, for folks who want to reserve a portion of their email newsletter for…
