Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Blogger: CSS Style for Code on Your Blog
A nice post on how to dress up displaying code on your blog or website using Cascading Style Sheets (CSS).
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Content Marketing
ASP RSS Parser, Feed Reader
This weekend, I’ve been glued to my laptop, searching the net for web-based RSS feed readers. The reason is that I wanted to write an ASP RSS feed reader that would display the feed so that the content could be automatically scraped into an HTML email. So, for folks who want to reserve a portion of their email newsletter for…
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Content Marketing
Why the Movie Industry is Failing
Me and my kids went and saw King Kong yesterday. The special effects and computer-generated graphics were fantastic. I think the true test of a movie (that depends on special effects) is whether you find yourself empathizing with the computer-generated character. Kong, indeed, had his own character. I thought the end was a little hokey and didn’t match the sadness…
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Sales and Marketing Training
American Managers are Spoiled…
American Managers are spoiled. Some are even brats. Imagine managing on an island. Your island has limited human resources, was hours away from anything, and you spoke a different language. Attracting employees to your island is difficult due to the native language and the island. The island isn’t in the Orient or the Caribbean; it’s cold and damp, with some…
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Email Marketing & Automation
Open = Growth
I worked with a national NFL Team to evaluate their database and email marketing tools and provide vendor recommendations. It was a comprehensive evaluation of their internal resources, budget constraints, timelines, as well as the multiple platforms that were central to their organization’s operation. As I looked at viable solutions, the areas I focused attention on were: Ability to integrate…