Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Shrinking Economics of Getting Indexed on Google
The internet has always had a peculiar moral code when it comes to labor. Build something for free, and you are celebrated as a visionary. Volunteer your time to improve a shared resource, and you are applauded for your generosity.…
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Where to Focus Your B2B Marketing in 2026 (Ranked by Effectiveness)
B2B marketing is not suffering from a lack of channels. It is suffering from a lack of clarity. Buyers are harder to reach, sales cycles are longer, and AI search, zero-click results, and fragmented digital journeys increasingly blur attribution. Meanwhile,…
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Vidico: Unlock Scalable, High-Performing Video Production Today
Every marketing leader knows the demand for video, motion graphics, and design assets has surged. Product teams need demos and onboarding content, sales teams need pitches and case studies, and social channels require a steady stream of short-form creative. Internal…
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What is Authority?
In the digital landscape, authority has become a critical determinant of business success, yet it remains one of modern business's most misunderstood and poorly measured aspects. At its core, business authority represents the degree to which a company or individual…
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Doodle: The Smarter Scheduling Platform Built for Sales and Marketing Results
Sales and marketing teams thrive when collaboration is fast, momentum is uninterrupted, and meetings happen at the exact moment they’re needed. Yet in many organizations, the simple act of finding time on a calendar slows everything down. Marketers lose days…
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Mobile Advertising in 2025: The Essential Guide
The average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With smartphones often the last thing they see before they sleep and the first thing…
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Optimal Publishing and Promotion Times for Corporate Blogs and Social Media in 2025
Determining the best times to publish and promote content is often an overlooked strategic lever in digital marketing. Brands face unprecedented competition for attention across search, social platforms, and aggregated content environments. Algorithms increasingly prioritize recency, relevance, and early engagement…
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The Environmental (and Human) Cost of Spam: And Why It’s Entirely Preventable
Online spam has become so routine that most people barely register its sheer volume anymore. It’s the background radiation of the digital world, humming along in email inboxes, text messages, DMs, robocalls, and every communication surface we touch. Yet when…
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Why Live Streaming Software Is Essential for High-Quality Online Broadcasting
Live streaming has become one of the most influential communication formats of the digital era. As companies host virtual events and creators connect with audiences worldwide, real-time video has reshaped how people share information online. Yet behind every polished broadcast…
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DataHawk: Unlock Enterprise eCommerce Intelligence With Actionable AI Insights
Modern marketplace operators face an increasingly complex challenge: scaling revenue across Amazon, Walmart, and other high-velocity retail platforms while juggling fragmented data sources, inconsistent reporting, and shrinking margins. Enterprise e-commerce teams must track organic ranking, paid media efficiency, inventory shifts,…