Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Social Media & Influencer Marketing
How Tracking Social Media Performance Can Solidify Your Brand’s Online Presence
The world practically lives online now, with more than 5 billion active users on various social media channels. That’s where businesses also find their consumers, both existing and potential. This obviously gets them flocking to the likes of FaceBook, Instagram, X, et al. What this means for your brand is that there’s stiff competition from all other brands vying for…
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Sales and Marketing Training
MOps Mastery: The Strategic Evolution of Marketing Operations in the AI Era
Marketing Operations (MOps) has emerged as a crucial function that drives efficiency, effectiveness, and measurability in marketing initiatives. As businesses strive to navigate the complexities of modern marketing, MOps serves as the backbone that aligns strategy with execution, technology with talent, and data with decisions. Table of ContentsUnderstanding Marketing OperationsWhen to Invest in Marketing OperationsAnatomy of a Marketing Operations TeamKey…
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Customer Data Platforms
Foundry: Target the Right B2B Tech Buyers, Right Now
If you’re a B2B marketer navigating the increasingly complex world of tech buyer behavior, you know that reach alone isn’t enough. You need precision—access to decision-makers who are actively researching and making purchasing decisions. However, with growing competition and shifting purchasing paths, traditional targeting methods often fall short of expectations. What you need is a partner who not only understands…
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Analytics & Testing
How Does Google Analytics Collect All Of That Data?
Google Analytics 4 (GA4) has revolutionized how businesses collect and analyze data. By utilizing a sophisticated tracking pixel and integrating with Google’s vast data ecosystem, GA4 offers unparalleled insights into user behavior. This integration allows for cross-device tracking, providing a seamless view of the customer journey from initial interaction to conversion. GA4’s event-based data model offers flexibility in tracking custom…
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E-commerce and Retail
ShopWP: Transform Your WordPress Site into a Shopify Powerhouse Shop
Running an online store can be challenging, especially when you’re trying to leverage the strengths of multiple platforms. Many entrepreneurs find themselves torn between the robust e-commerce capabilities of Shopify and the flexibility and content management prowess of WordPress. What if you could have the best of both worlds? In addition to Shopify’s native features that help you sell via…
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Email Marketing & Automation
MailPoet: The Ultimate Email Marketing Solution for WordPress (and WooCommerce)
Today, we relaunched our newsletter, and I couldn’t be happier with the results. I used Mailchimp before and was extremely happy with its performance and support. However, I couldn’t justify the expense without a return on investment (ROI). I also only used a fraction of its capabilities but had to continue paying for them all. Years ago, my friend Adam and…
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Content Marketing
The Myth of the “Best Medium” and the Reality of the Buyer’s Journey
Sales and marketing professionals often seek the holy grail of lead conversion—the single, infallible medium that guarantees success. However, pursuing the best medium to close leads is fundamentally flawed. Modern buying behavior is far more complex and nuanced, requiring a sophisticated, multi-faceted approach that addresses every stage of the buyer’s journey. Table of ContentsUnderstanding the Buyer’s JourneyAwareness Stage: Considering and…
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Artificial Intelligence
Navigating GenAI’s Role in Branding: Why AnswerRocket and Kantar are Partnering to Drive Marketing Technology Forward
In the fast-paced, data-driven world of modern marketing, brands face the relentless challenge of staying ahead of trends, making informed decisions quickly, and translating data into actionable strategies. This daunting task is time-staking yet critical for maintaining a competitive edge. As consumer behavior becomes more complex and market conditions evolve at lightning speed, the traditional data analysis methods and insight…
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Social Media & Influencer Marketing
Ambassador Marketing Trends to Supercharge Your Marketing Efforts
Brand ambassadors are key to forming strong connections between brands and their audiences. But in a rapidly evolving marketplace, where consumer preferences constantly change, brands must stay ahead of the curve. So, how can brands maintain their competitive edge with the help of brand ambassadors? How else can brands deliver novel and meaningful experiences to their audiences? Key Ambassador Marketing…
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Sales and Marketing Training
The Four Learning Styles: Understanding VARK for Effective Marketing
The ability to effectively communicate your marketing message is more critical than ever. However, true success in marketing goes beyond simply broadcasting your unique value proposition (UVP); it hinges on ensuring your audience receives, comprehends, and retains the information you’re providing. This comprehension is vital because, in reality, most purchasing decisions are not made in isolation. In the B2C realm,…
