Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Mobile Marketing, Messaging, and Apps
How To Design, Develop, and Publish Your iOS App in 2024
Companies invest in iOS app development for a variety of reasons, primarily driven by the significant advantages and opportunities that the iOS platform offers: Large and Affluent User Base: iOS has a vast and financially stable user base, including users who are more willing to spend on apps and in-app purchases. This demographic can be highly lucrative for businesses. Quality…
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Marketing Tools
Adobe: How to Compress a PDF File (Acrobat, Illustrator, Photoshop, and Online)
The Portable Document Format (PDF) has become an essential tool in digital communication, allowing users to share documents that maintain their formatting across various devices and platforms. Initially developed by Adobe in the early 1990s, the PDF format solved a significant problem: ensuring documents would appear the same, regardless of the software, hardware, or operating system used to view them.…
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Event Marketing
Vx360: Revolutionizing Digital Events with Immersive 3D Experiences
Capturing and retaining audience attention is more challenging than ever. For conferences or brand activations, events must be engaging, interactive, and memorable. How can you break through the noise and create an experience that truly resonates with your audience? Enter Vx360, a cutting-edge virtual platform redefining the digital event landscape. Vx360 Vx360 is a 3D virtual platform designed to deliver…
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E-commerce and Retail
Unlock the Power of Quantity Break on Shopify: Drive Revenue Growth
In today’s competitive e-commerce landscape, enhancing customer satisfaction while boosting sales is paramount. One effective strategy gaining traction among Shopify store owners is the Quantity Break feature. This tool allows merchants to offer tiered pricing based on the quantity purchased, encouraging customers to buy in bulk to take advantage of lower prices. For instance, a store might offer a single product for…
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Sales and Marketing Training
Visme: Elevate Your Creativity with the Free Digital Design Foundations Course
First impressions are everything—often, your brand’s first impression comes from its visual content. Whether it’s a social media post, website banner, or company presentation, the design behind your message speaks volumes about your professionalism, brand identity, and attention to detail. But what if you’re not a professional designer? What if you spend hours agonizing over fonts, colors, and layouts without…
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Marketing Infographics
What is a Citation? Understanding the Role of Citation Building in Local SEO
A citation is the digital mention of a unique characteristic of your business online. It may include a distinctive brand name or product line, a physical address, or a phone number. It's not a link.
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Content Marketing
Webydo: Build Stunning Creative Websites Without Writing Code
Creating stunning, professional websites can often be a complex, time-consuming process for designers, developers, and business owners. Traditional coding methods or complex web development platforms add layers of complexity that slow down creativity and productivity. The challenge? Finding a way to design beautiful, functional websites without getting bogged down in the technical side. Webydo Webydo is here to solve that…
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Customer Data Platforms
Great Marketing Is About Context, Not Contacts
Pop quiz. How valuable is a customer’s contact information? Answer… it depends. Without knowing what matters to a customer, contacting them with useless information and offers is an exercise in futility. This is something that spammers never figured out. Spam is a volume play that blasts the same message to an unfathomable number of people in hopes that a tiny…
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Analytics & Testing
Short.io: Elevate Your Link Management with Branded Short URLs
Are you tired of lengthy URLs that clutter your marketing materials and social media posts? Do you wish for a way to track the performance of your links and gain valuable insights into audience engagement? In today’s digital landscape, effective link management is crucial for maximizing the impact of your marketing campaigns. Short.io Short.io is a link-shortening platform that empowers…
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Analytics & Testing
Affectiva: Minimizing Disruptions in Market Research with Calibration-Free Eye Tracking
Accurate market research is essential in today’s fast-paced and data-driven marketing landscape. Insights derived from consumer behavior and emotional engagement help marketers fine-tune their strategies, understand their audience, and ultimately make more informed decisions. By leveraging accurate market research, brands can ensure their messaging resonates with consumers, leading to better campaign outcomes, improved brand loyalty, and a competitive edge. However,…
