Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Key Considerations When Selecting a Point of Sales (POS) Systems
The landscape of point-of-sale (POS) systems has transformed dramatically in recent years. What was once a simple cash register has evolved into a sophisticated business management hub that can revolutionize your operations. Whether running a small boutique or managing a…
-
Integrating Email Marketing with CRM Systems: Best Practices and Tools
Integrating email marketing platforms with customer relationship management (CRM) systems is a game changer for businesses aiming to streamline customer communications and improve engagement. This powerful combination allows for a more strategic approach to customer management, where sales and marketing…
-
B2B Marketing Analytics: A Comprehensive Guide to Measuring the Full Funnel
To build a successful B2B marketing strategy, moving beyond creative campaigns and demand generation tactics to measurable impact is essential. Marketing leadership today means being able to connect strategy and execution with results and communicate those results in terms that…
-
10 Proven Methods To Capture Email Addresses from Your Social Media Followers
The relationship between businesses and social media platforms creates an interesting dynamic. While platforms provide access to your audience, they control that access and monetize it through advertising. And, of course, they also monetize your followers through your competitors’ advertising.…
-
Pipl: Transform Your Trust and Safety with Identity Intelligence
Businesses face an unprecedented challenge: determining who’s real and who’s fake online. With fraudsters’ rising sophistication and the ease of creating synthetic identities, companies struggle to protect their platforms while maintaining a frictionless experience for legitimate users. Manual review processes…
-
Formidable: Create Beautiful Directory Listings in WordPress for Business, Teams, Members, and Beyond
As a marketer, adding a directory to your website can significantly boost engagement and revenue. A well-structured directory turns your site into a valuable resource hub – whether you’re showcasing local businesses, creating a comprehensive supplier database, or building an…
-
The Generative AI Revolution in Marketing: How Creatives Are Adapting and Winning
AI is taking over every aspect of every industry, marketing is no exception. Some strategists and creatives are having a hard time adapting. Many are lost on how to fit their skill set into this new age. However, every day…
-
Local Marketing in 2025: The 7 Trends and Technologies Local Businesses Can No Longer Ignore
The landscape of local marketing has transformed dramatically. Google data continues to show that searches for local places outpace comparable searches without local intent. This shift indicates that consumers increasingly expect search results to automatically consider their location, making local…
-
Beyond the Billboard: The Power of Programmatic DOOH in Modern Advertising
Digital-out-of-home advertising (DOOH) is dynamically reshaping the advertising landscape, offering marketers tools to achieve maximum engagement and campaign efficiency. Given this approach’s growing importance, we will dive into DOOH advertising. Let’s embrace this technology and see what the fuss is…
-
Zingly: Overcome FORO (Fear of Reaching Out) with a Multichannel CX Experience
Too often, companies begin with a solution and then search for a problem. Juiciero is a prime example. No one needed a high-tech juicer, so the company folded. This product-first approach is backward. The most successful businesses start by understanding…
