Adam Small's Articles on Martech Zone
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3 Ways Businesses Struggle with Mobile
Mobile adoption is skyrocketing but few businesses are responding. Those who are are seeing incredible results on their investment... those who are not are being left behind. The message in this infographic could not be any clearer. It's the strategies,…
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One Year – 700% Mobile Growth
Today is the start of the Mobile World Congress 2012 in Barcelona. In preparation, the folks at inneractive have developed the following infographic with some startling statistics on the growth of mobile advertising in the last 12 months. No marketer…
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iPhone versus Android Social App Usage
The people over Onavo put together this great infographic on mobile social application usage by mobile platform. A couple of the more interesting takeaways: iPhone owners use Facebook much more than Android users. 90% vs. 63% respectively. iPhone owners use…
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Do You Text from the Bathroom?
Chances are pretty good that you do text from the bathroom... in fact 2 out of 3 people admit doing it. It sort of grosses me out thinking about borrowing anyone's mobile phone now! We appreciate it when our clients…
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Where People Use Their Smartphones
Tatango, an SMS Marketing company, has come out with another infographic that's quite simple but disturbingly revealing on how smartphones have permeated our lives and activities. I wish movie theaters would install signal blocking devices that would render any mobile…
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The Rise of Mobile Advertising
Over 1 million iOS and Android devices activated everyday! There's a reason why we spend so much time focused on Mobile Marketing. It's not the sheer numbers, either. Behavior of consumers and businesses are changing - we read our email…
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The Mobile Workstyle
Social Contact Manager Gist (recently acquired by RIM) put together this infographic on the Mobile Workstyle. Unlike the Dell Infographic on the mobile workforce this infographic focused more on the habits and preferences of the mobile worker as opposed to…
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SPAM and the Text Messaging Industry
Businesses have vastly underestimated the impact of mobile text messaging. Text messaging, otherwise known as SMS (Short Message System), has been put in the shadow over more popular mobile web applications. However, not every phone is a smartphone and can…
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Four Communication Best Practices for Tech Startups
Incorporating a few internal and external communication best practices will provide a solid foundation for future growth. Recognize the value of Public Relations - Word of mouth and tweeting generate interest and are a critical part of evangelizing today’s tech…
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West vs Midwest Round II
PREAMBLE Last week, I was on a panel at The Combine - 2010 called Go West: Former Midwesterners that have moved to the Silicon Valley share their stories. I was one of four people discussing our personal stories and it set off…