Adam Small's Articles on Martech Zone
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Mobile Marketing Growth
The numbers are staggering and continue to accelerate. More and more people are trading in their mobile phones for smartphones, generating a huge demand for marketing apps, marketing-optimized web sites, location-based services and interactive mobile and social usage outside the…
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The Impending Mobile Data Spectrum Shortage
We may see some noticeable changes in the way that our mobile devices communicate in the next few years. Push technologies that are constantly communicating between servers and mobile devices are beginning to eat up the limited bandwidth we currently…
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One Year – 700% Mobile Growth
Today is the start of the Mobile World Congress 2012 in Barcelona. In preparation, the folks at inneractive have developed the following infographic with some startling statistics on the growth of mobile advertising in the last 12 months. No marketer…
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iPhone versus Android Social App Usage
The people over Onavo put together this great infographic on mobile social application usage by mobile platform. A couple of the more interesting takeaways: iPhone owners use Facebook much more than Android users. 90% vs. 63% respectively. iPhone owners use…
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Do You Text from the Bathroom?
Chances are pretty good that you do text from the bathroom... in fact 2 out of 3 people admit doing it. It sort of grosses me out thinking about borrowing anyone's mobile phone now! We appreciate it when our clients…
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Design a Mobile-Friendly Email
All Internet trends point to enormous growth in how many emails are read on mobile devices. Some stats have shown that 40% of all corporate emails are read on a mobile device. In the last 6 months, reading email on…
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International Text Messaging Statistics
There are 4.2 billion mobile users utilizing text messaging worldwide.... that's 3 out of every 4 people on Earth! It also makes text messaging the #1 most used data service in the world with 6.1 trillion tweets sent last year.…
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Where People Use Their Smartphones
Tatango, an SMS Marketing company, has come out with another infographic that's quite simple but disturbingly revealing on how smartphones have permeated our lives and activities. I wish movie theaters would install signal blocking devices that would render any mobile…
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The Rise of Mobile Advertising
Over 1 million iOS and Android devices activated everyday! There's a reason why we spend so much time focused on Mobile Marketing. It's not the sheer numbers, either. Behavior of consumers and businesses are changing - we read our email…
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8 Reasons Why Visitors Leave Your Site
KISSmetrics lays out the top 8 reasons that visitors leave your website: Visitors are frustrated by complex or inconsistent navigation . Visitors are distracted by popup, flash, and other ads that divert attention. Visitors can't find what they are looking…
