Bob Croft's Articles on Martech Zone
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Email Marketing & Automation
What Is An IP Address Reputation And How Does Your IP Score Affect Your Email Deliverability?
Your organization’s IP score, or IP reputation, is highly important when sending emails and launching email marketing campaigns. Also known as a sender score, the IP reputation affects email deliverability, which is fundamental for a successful email campaign and communication. In this article, we examine IP scores in greater detail and examine how to maintain a strong IP reputation. What Is…
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Email Marketing & Automation
Infographic: A Guide to Troubleshooting Email Deliverability Issues
When emails bounce it can cause a lot of disruption. It’s important to get to the bottom of it – fast! The first thing we should start with is getting an understanding of all of the elements that go into getting your email to the inbox… this includes your data cleanliness, your IP reputation, your DNS configuration (SPF and DKIM),…
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Email Marketing & Automation
Common Mistakes Businesses Make When Choosing A Marketing Automation Platform
A marketing automation platform (MAP) is any software that automates marketing activities. The platforms normally provide automation features across email, social media, lead gen, direct mail, digital advertising channels and their mediums. The tools provide a central marketing database for marketing information so communication can be targeted using segmentation and personalization. There is a great return on investment when marketing…