Infographic: A Guide to Troubleshooting Email Deliverability Issues

When emails bounce it can cause a lot of disruption. It’s important to get to the bottom of it – fast! The first thing we should start with is getting an understanding of all of the elements that go into getting your email to the inbox… this includes your data cleanliness, your IP reputation, your DNS configuration (SPF and DKIM), your content, and any reporting on your email as spam. Here’s an infographic providing a

What Is An IP Address Reputation And How Does Your IP Score Affect Your Email Deliverability?

When it comes to sending emails and launching email marketing campaigns, your organisation’s IP score, or IP reputation, is highly important. Also known as a sender score, the IP reputation affects email deliverability, and this is fundamental for a successful email campaign, as well as for communication more widely.  In this article, we examine IP scores in greater detail and look at how you can maintain a strong IP reputation.  What Is An IP Score

Common Mistakes Businesses Make When Choosing A Marketing Automation Platform

A marketing automation platform (MAP) is any software that automates marketing activities. The platforms normally provide automation features across email, social media, lead gen, direct mail, digital advertising channels and their mediums. The tools provide a central marketing database for marketing information so communication can be targeted using segmentation and personalization. There is a great return on investment when marketing automation platforms are implemented correctly and fully leveraged; however, many businesses make some fundamental mistakes