Douglas Karr's Articles on Martech Zone
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GeotargetingWP: How to Redirect Users Based on Their Location in WordPress
A few months ago, a multi-location client asked if we could automatically redirect visitors from specific regions to their internal location pages on the site. At first, I didn't think it was too difficult a request. I thought I could…
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MOps Mastery: The Strategic Evolution of Marketing Operations in the AI Era
Marketing Operations ( MOps ) has emerged as a crucial function that drives efficiency, effectiveness, and measurability in marketing initiatives. As businesses strive to navigate the complexities of modern marketing, MOps serves as the backbone that aligns strategy with execution,…
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Foundry: Target the Right B2B Tech Buyers, Right Now
If you're a B2B marketer navigating the increasingly complex world of tech buyer behavior, you know that reach alone isn’t enough. You need precision—access to decision-makers who are actively researching and making purchasing decisions. However, with growing competition and shifting…
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How Does Google Analytics Collect All Of That Data?
Google Analytics 4 ( GA4 ) has revolutionized how businesses collect and analyze data. By utilizing a sophisticated tracking pixel and integrating with Google's vast data ecosystem, GA4 offers unparalleled insights into user behavior. This integration allows for cross-device tracking,…
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ShopWP: Transform Your WordPress Site into a Shopify Powerhouse Shop
Running an online store can be challenging, especially when you're trying to leverage the strengths of multiple platforms. Many entrepreneurs find themselves torn between the robust e-commerce capabilities of Shopify and the flexibility and content management prowess of WordPress .…
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MailPoet: The Ultimate Email Marketing Solution for WordPress (and WooCommerce)
Today, we relaunched our newsletter, and I couldn't be happier with the results. I used Mailchimp before and was extremely happy with its performance and support. However, I couldn't justify the expense without a return on investment ( ROI ).…
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The Myth of the “Best Medium” and the Reality of the Buyer’s Journey
Sales and marketing professionals often seek the holy grail of lead conversion—the single, infallible medium that guarantees success. However, pursuing the best medium to close leads is fundamentally flawed. Modern buying behavior is far more complex and nuanced, requiring a…
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The Four Learning Styles: Understanding VARK for Effective Marketing
The ability to effectively communicate your marketing message is more critical than ever. However, true success in marketing goes beyond simply broadcasting your unique value proposition ( UVP ); it hinges on ensuring your audience receives, comprehends, and retains the…
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Ceros: Empowering Brands to Tell Compelling Stories Through Interactive Design
Brands face the constant challenge of capturing and maintaining audience attention. Traditional static content often falls short in engaging increasingly sophisticated consumers who crave immersive, interactive experiences. The key to standing out in a crowded digital space lies in creating…
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How To Change Your X Username Without Losing Your Followers
When we rebranded from Marketing Tech Blog to Martech Zone , we also needed to update all of our social media handles. Our X handle was @mktgtechblog. This was an oversight from day one. Every time someone asked what the…