Douglas Karr's Articles on Martech Zone
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The Future Is Here: Unlocking the Full Potential of Predictive Insights in 2024
Predictive insights represent a paradigm shift in how businesses approach customer engagement and decision-making. At its core, predictive insights leverage data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data and ensure…
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Generational Marketing: How Each Generation Has Adapted To and Utilizes Technology
It's common for people to groan when they see articles berating Millennials or making other terrible stereotypical criticisms. However, there's little doubt that there are natural behavioral tendencies between generations and their relationship to technology. It's safe to say that,…
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Roblox: Delivering Brand Engagement With Immersive Digital and Virtual Reality Experiences
Traditional marketing methods are losing effectiveness as audiences, particularly younger demographics ( GenZ ), become increasingly immersed in virtual ( VR ) worlds and interactive experiences. Marketers and brand managers constantly seek innovative ways to connect with their target audience,…
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Here Are Over 80 Software Review, Advice, Comparison, And Discovery Sites To Promote Your Startup or Product in 2024
Quite a few people wonder how I can find such a wide array of sales and marketing technology platforms and tools out there that they haven't heard of yet or that may even be beta. Aside from the alerts I…
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The New Playing Field: How Social Media Reshaped Sports Marketing Forever
The roar of the crowd, the thrill of the game, the anticipation of the next play - these hallmarks of sports fandom are increasingly experienced not in stadiums or on television screens, but through the glow of smartphones and tablets.…
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Verint: Empowering Enterprise to Elevate Their Customer Experience With AI
In today's hypercompetitive business landscape, organizations face mounting pressure to deliver exceptional customer experiences ( CX ) while improving operational efficiency. The sheer volume of customer interactions across multiple channels poses significant challenges for businesses seeking to gain actionable insights…
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Pipedrive: Streamline Sales With A CRM That Puts Salespeople First
Sales professionals face numerous challenges. From managing a constant influx of leads to nurturing relationships with existing customers, their time and attention demands are relentless. Keeping track of multiple deals, scheduling follow-ups, and maintaining accurate records can quickly become overwhelming.…
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SlidesAI: Create Presentation Slides Effortlessly with Generative AI
Professionals often struggle to create engaging and visually appealing presentations. The process can be time-consuming, requiring hours to organize content, design slides, and ensure a cohesive message. Many individuals lack the design skills to produce high-quality presentations, leading to subpar…
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FindThatLead: Instantly Find Verified B2B Emails from Social Media Profiles
One of the toughest challenges marketers, recruiters, and growth teams face is reliably finding contact information for decision-makers. While social media offers a goldmine of context and connections, turning that data into verified emails—without wasting hours or violating privacy—is no…
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What Are The Largest Social Media Platforms in 2024?
Staying updated with social media trends is crucial for business owners, sales professionals, marketers, and technologists. When we talk about a large social media network, it's not always clear what we're referring to. The term is inherently subjective and can…