Douglas Karr's Articles on Martech Zone
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EZ Texting: Drive Engagement with Effortless SMS Marketing Automation
SMS open rates are soaring. With 98% of text messages read within minutes, marketers can no longer afford to overlook the power of SMS. But harnessing that power requires more than a phone and a message—it demands a platform that…
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Kling AI: Unlock Fast, Cinematic Generative AI Video Creation
Creating compelling video content can feel like a balancing act between creativity and technical frustration. Whether it’s characters changing mid-scene, awkward camera angles, or jittery transitions, most AI tools leave creators fixing problems instead of telling stories. The lack of…
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How Asynchronous Loading Improves Page Speed and Core Web Vitals
As marketers, we often face the challenge of building fast, responsive websites while integrating third-party elements like social sharing buttons, analytics tools, or real-time data. These tools can significantly impact performance—especially if loaded synchronously. Table of ContentsSynchronous vs. AsynchronousSynchronousAsynchronousWhy This…
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Inkscape: A Powerful Open Source Vector Graphics Editor
Designers, freelancers, and creatives face a common dilemma—accessing professional-grade vector design tools without the high price tag. For many, Adobe Illustrator has long been the industry standard. But for those seeking a free, open, and cross-platform solution that doesn’t compromise…
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The Ultimate 2025 WordPress SEO Checklist: A Step-by-Step Blueprint for Rankings, Speed, and Search Visibility
If you want your WordPress site to rank well in search engines, load quickly for users, and outperform the competition, it takes more than just writing great content. If you’re a long-time reader, you know that this site went through…
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Mailsuite: Track Email and Gmail Opens, Boost Campaign Impact, and Stay in Control
Struggling with email visibility? Whether you’re waiting on a critical response, launching sales outreach, or managing sensitive contracts, not knowing if your email was opened can delay decisions and disrupt your workflow. For professionals who rely on email as a…
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Securify: How to Lock Down Your Shopify Store With Country and IP Blocking
When you launch a Shopify store, it’s wide open to the world—literally. Anyone, anywhere, using any device or network, can access your site. While that openness is great for global commerce, it also exposes your store to unnecessary risks: fake…
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Centripe: Capture, Nurture, and Close More Leads for Your Agency With AI
Growing agencies often face an uphill battle as they scale—siloed data, bloated tool stacks, unresponsive leads, and rising operational costs. Sales, marketing, and customer success teams often struggle with switching between apps, manually updating CRMs, or keeping up with lead…
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10 Companies Driving IoT, Data-Driven, Marketing Innovation
The Internet of Things refers to networks of physical objects—devices, sensors, machines, vehicles, and even store fixtures—that are embedded with software and connectivity, enabling them to collect and exchange data. These objects aren’t simply transmitting technical status reports; they’re observing…
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MonsterConnect: Pay Your Sales Team to Close, Not Dial
Ask any B2B sales professional what slows their momentum, and they’ll point to the same three frustrations: not enough time to prospect, low connection rates with decision-makers, and unpredictable call outcomes. Traditional cold calling consumes hours with few qualified conversations—and…
