Douglas Karr's Articles on Martech Zone

Total articles: 4.131 | Page 174 of 414

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Customer Data Platforms

Douglas KarrOct 11, 2022

Owler Max: Help Your Sales Teams Work Faster and Smarter

Once upon a time, sales teams walked into office buildings with physical documents to conduct deals. Now, an abundance of information is available online, but despite the significant digital transformation, data is rarely presented in a way that can be readily leveraged. Sales professionals are in need of a companion, a reliable and accurate tool that can set teams up…
Social Media & Influencer Marketing

Douglas KarrOct 10, 2022

Reputology: Boost Your Local Search Results and Social Media Popularity With Review Management

In the age of digitalization, where every online interaction leaves a footprint, companies are recognizing the paramount importance of managing their online reputation. This is where Reputology shines as a review monitoring and management platform, offering businesses the tools they need to navigate the intricate landscape of online reviews. Beyond the obvious benefits, Reputology also plays a pivotal role in…
Content Marketing

Douglas KarrOct 5, 2022

How To Apply Monroe’s Motivated Sequence In Your Sales Content

My son was taking a speech class at IUPUI and shared with me a technique taught for persuasive speeches, Monroe’s motivated sequence. I’m sure it’s one of those lessons I took but eventually forgot since I’ve not been in class for a very, very long time. Alan H. Monroe was an American psychologist, author, and expert in communication strategies. He is…
Analytics & Testing

Douglas KarrOct 5, 2022

Enterprise Social Media Marketing Platform Features

If you’re a large organization, there are typically six critical aspects of enterprise software that you always need: Account Hierarchies – perhaps the most requested feature of any enterprise platform is the ability to build account hierarchies within the solution. So, a parent company can publish on behalf of a brand or franchise beneath them, access their data, assist in…
Analytics & Testing

Douglas KarrOct 4, 2022

Semrush: Research, Plan, Write, and Analyze Your Content For Improved Search Engine Visibility

There’s not a single client that we work on that we’re not continuously working to optimize their content marketing as part of their overall digital marketing strategy. At its core, content provides the breadcrumbs that lead the prospect to do business with you. While engaging content requires a ton of creativity to differentiate itself, it also should be based on…
Content Marketing

Douglas KarrOct 3, 2022

String Locator: How To Locate Code In A WordPress Theme or Plugin

The theme Martech Zone is using is no longer supported and the developers have disappeared, so I’ve been managing development myself. It’s been quite a challenge but the theme was pretty well-developed so I’ve been able to make a ton of customizations as well as retire some of the features that I’d never be using. Most recently, my host offered…
Content Marketing

Douglas KarrOct 3, 2022

Strikingly: Build A Personal Website, Small Business Site, or Online Store in Minutes

There are many people in the digital marketing industry that promote content management or e-commerce platforms simply because they have experience in deploying them. I’m definitely not knocking those agencies, designers, or consultants for executing what they do well and with the tools, they have experience with. However, I do wish more folks with expertise in developing a digital presence…
Content Marketing

Douglas KarrSep 30, 2022

Formidable: Build Forms, Calculators, Surveys, Payment Forms, Event Registrations, And More For WordPress

At Martech Zone and with our agency, we’ve deployed a WordPress Form Plugin that’s easy to use and has extensive integration capabilities. While we’ve used the plugin for over a decade, we’ve noticed that it is quite bloated with script and styling… to the point that it’s adversely impacting our site’s performance. Four stylesheets and two javascript files are loaded…
Customer Data Platforms

Douglas KarrSep 27, 2022

Snov.io: A Complete Platform For Email Prospecting And Cold Outreach

There’s not a day that goes by that I do not receive an email about a product, service, or other company interested in somehow doing business with mine. It’s a strategy that clearly works – or else companies wouldn’t invest heavily in prospect data, tracking systems, and sales teams to reach out to prospective customers. While it may be classified…
Customer Data Platforms

Douglas KarrSep 26, 2022

LinkedCamp: Leverage B2B Sales Automation To Prospect On LinkedIn

If you haven’t followed Martech Zone on LinkedIn, I will encourage you to. We’ve expanded to sharing our posts on our LinkedIn company page so that people can follow and discuss them in a professional environment. LinkedIn continues to dominate as the primary network and connection tool I utilize daily to connect with customers, prospects, employees, job candidates, and partners.…

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