Douglas Karr's Articles on Martech Zone
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Content Marketing
hCaptcha: An Intelligent, Private CAPTCHA Alternative To Google ReCAPTCHA
If you’ve been a long-time visitor, you’ve probably noticed the significant changes I’ve made to the site. My last theme was outdated and the company disappeared that supported it so I installed a new theme and have been iterating through migrating all of the customizations. Simultaneously, I’ve also been working on improving the site’s speed to improve the visitor experience…
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Sales and Marketing Training
What Is A Statement Of Work (SOW)? How To Write A SOW… Including Sections
A solid relationship between a service provider, implementation consultant, or agency is critical to the success of any implementation, integration, or execution of your marketing strategies. While the vendor has expertise in the products or services they’re providing, the institutional knowledge of the client is just as important. While many companies work from a conversation to a proposal, to a…
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Advertising Technology
What Are The 4 Ps Of Marketing? Should We Update Them For Digital Marketing?
The 4Ps of marketing are a model for deciding the key elements of a marketing strategy, developed by E. Jerome McCarthy, a professor of marketing, in the 1960s. McCarthy introduced the model in his book, Basic Marketing: A Managerial Approach. McCarthy’s 4Ps model was intended to provide a framework for businesses to use when developing a marketing strategy. The model…
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Sales and Marketing Training
How to Develop A Compelling Unique Value Proposition
One of the constant battles I struggle with companies is to stop thinking about what they do and start thinking about why people use their product or service. I’ll give you a quick example… day to day, you’ll find me recording and editing podcasts, writing integration code, implementing third-party solutions, and training my clients. Blah, blah, blah… that’s not why…
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Sales and Marketing Training
What Are The Best Marketing Platforms?
Please stop asking this. I mean it. There is no best. Period. It’s a question that I’m asked over and over again by both marketers and industry professionals alike. It’s a question that can’t possibly be answered unless there’s a complete evaluation of the company that will use the platform. As a sourcing vendor for marketing technologies, we’ve performed due…
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Social Media & Influencer Marketing
Wishpond: Boost Engagement with These Smart Sweepstakes and Social Media Contest Tools
Creating momentum with your marketing can be a challenge—especially when your audience is distracted, your ads are expensive, and your email list has stalled. What if one campaign could spark excitement, attract new followers, and turn them into leads automatically? Sweepstakes are one of the most efficient and affordable ways to grow your audience, and when built correctly, they’re also…
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Marketing Infographics
What is Virtual Reality?
Virtual reality deployment for marketing and e-commerce continues to rise. As with all emerging technologies, adoption gives way to the reduction in costs surrounding the deployment of the technology’s strategies and virtual reality is no different. Tools for developing virtual realities are The global market for virtual reality is experiencing rapid growth and is expected to reach $44.7 billion by…
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Sales Enablement, Automation, and Performance
Boxward: How To Avoid The Junk Folder With Your Cold Outreach Emails
While email delivery has had some helpful improvements over the years to thwart spammers and enable good companies to communicate with prospects and customers, it’s still a ridiculous technology that requires good senders to jump through loops and still enables spammers to fake their way into the inbox. The single point of failure in email deliverability is this: The subscriber…
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Analytics & Testing
Infographic: Your Checklist For Conversion Rate Optimization
Martech Zone has shared articles on conversion rate optimization (CRO) in the past, providing an overview of the strategy and general steps in the process. This infographic from the team at Capsicum Mediaworks goes into further detail, providing Conversion Rate Optimization Checklist with an accompanying article that details the process. What is Conversion Rate Optimization? Conversion Rate Optimization is a…
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Content Marketing
Meta Box: The Best WordPress Plugin Framework For WordPress Custom Fields, Custom Post Types, and Taxonomies
WordPress has become such a powerhouse in the content management system (CMS) industry because of its infinite customization capabilities. While your typical installation of WordPress has standard pages and posts, you can take advantage of much more: Custom Post Types – A custom post type enables you to publish other types of content on your site. On our site, for…