Douglas Karr's Articles on Martech Zone
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How To Find An SEO Consultant: Navigating Promises and Realities of Search Engine Optimization in 2025
Search Engine Optimization (SEO) is a cornerstone of success, driving visibility, engagement, and conversions. It's one of the few channels where users indicate intent to purchase or research a purchase online. As search engines become the dominant channel between consumers…
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The 5 Reasons Your Email Messages Are Still Ending Up in the Junk Folder in 2025
Email remains one of the highest-ROI marketing channels, yet inbox placement has become dramatically more sophisticated. Modern filters with ISPs and enterprise mail systems rely on machine learning (ML) to evaluate sender behavior, identity, and audience engagement. The most significant…
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How To Increase The Productivity Of Your Agency
Even before you study the numbers, you can feel when your agency’s operational efficiency is slipping. Deadlines stretch, margins tighten, and your team shows signs of exhaustion. Burnout is always a possibility, but analysts continue to point to a broader…
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WordPress: Troubleshooting and Optimizing Your Template SQL Queries with SAVEQUERIES
One common culprit behind a sluggish WordPress site isn’t necessarily your host, your CDN, or even your image sizes—it’s your database. Specifically, the volume and inefficiency of SQL queries generated by your theme and plugins. Each page load can trigger…
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Sales Enablement Strategies to Turn Sales Collateral Into Revenue Results
Sales content has quietly become one of the most underestimated drivers of revenue performance. In an era when buyers conduct more research independently, compare more vendors, and expect frictionless experiences across channels, the content a company produces is often the…
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UserVoice: Rebuilding Product Trust Through Customer-Driven Roadmaps
When customers feel ignored, even the strongest products lose ground. Feedback stacks up in inboxes and support tickets, teams make decisions without full context, and stakeholders question why long-requested fixes or enhancements never seem to move forward. The result is…
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Cloudimage: The Image CDN That Powers Lightning-Fast Websites
Web performance has become inseparable from business performance. Every millisecond of delay in page load time can impact conversions, customer satisfaction, and even search rankings. Research shows that a 100-millisecond delay in load time can cost a business 1% of…
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10 Keys to Maximizing Local Reach with Facebook Marketing in 2025
Facebook remains one of the most powerful tools for reaching local audiences—but the game has changed. Once a playground for organic growth, the platform is now largely pay-to-play. Even if you’ve built an engaged following, the algorithm heavily favors paid…
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Hubris: The Quiet Enemy of Great SaaS and MarTech Product Experience
After years in SaaS and MarTech, a troubling pattern emerges across companies of every size. Teams begin to talk about customers as if they are obstacles rather than partners. Clients are described as confused, careless, or incapable. Decisions are framed…
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User Experience Is the SEO Imperative: How a Visitor-First Approach Wins Rankings and Conversions
Search engines exist for one reason: to serve users the most relevant, high-quality results possible. Their survival depends entirely on user trust. If people can’t find what they need—or they click a result and have a bad experience—they stop using…