Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • Contentsquare: Agentic AI Driven Customer Experiences

    Contentsquare: Unlock Customer Experience Wins with Agentic AI-Powered Insight

    Your customers expect more than just functionality—they expect fluid, frictionless digital journeys that feel personalized and intuitive. But when journeys break down, the consequences are immediate: disengagement, abandonment, and churn. And with data scattered across platforms, understanding what’s really happening can feel impossible. Contentsquare Contentsquare eliminates that complexity with a unified, AI-powered digital experience platform that gives marketers, product teams,…

  • Salestrail: Mobile Sales App for Call Tracking, Recording, and CRM Administration

    Salestrail: The Mobile App for Salespeople to Produce More Calls with Less Administration

    Salespeople don’t need more tools—they need fewer that work better. Between constant follow-ups, messy CRMs, and calls slipping through the cracks, the last thing they want is to switch how they use their phones. That’s where Salestrail shines. Salestrail is a mobile-first call monitoring platform built specifically for modern sales teams. It automatically tracks SIM and WhatsApp calls in the…

  • Zoho Apptics: Unified Product and Mobile App Analytics

    Zoho Apptics: Unified Product Analytics for Developers Who Build With Purpose

    Building a great app is more than just shipping code—it’s about creating meaningful user experiences. That requires actionable insights, seamless feedback loops, and total visibility into app behavior across platforms. Enter Zoho Apptics, a robust product analytics platform engineered for developers, product managers, and growth teams who want to go beyond vanity metrics and truly understand how their apps perform…

  • Storyblok: Headless CMS for Content and Campaigns

    Storyblok: Build and Launch Smarter Content and Campaigns with this Headless CMS

    Today’s digital teams are under pressure to build faster, scale seamlessly, and adapt across every channel—without losing control over brand, performance, or user experience. Traditional, monolithic CMSs struggle to keep up, often locking content and presentation together in ways that slow down innovation and silo teams. That’s why the shift to headless CMS is bringing much-needed relief. By decoupling the…

  • Bynder Content Workflow: Create, Collaborate, and Approve

    Content Workflow: Create, Collaborate, Approve With Generative AI… But Without the Chaos

    Managing content at scale is harder than ever. Marketing and content teams are under constant pressure to meet deadlines, uphold brand standards, and deliver channel-specific assets—all while keeping pace with an explosion of content demands. Add in the growing role of AI tools for research and content generation (GenAI), and the process becomes even more complex. Teams often find themselves…

  • SEO PowerSuite: Audits, Keyword Ranking, Backlink Analysis

    SEO PowerSuite: The Complete SEO Platform Trusted by 2M+ Marketers

    When it comes to dominating search engine rankings, marketers are constantly wrestling with a mix of data chaos, platform fatigue, and budget limitations. From keyword research to backlink analysis, managing multiple tools often slows execution and eats up your budget. If you’ve ever wished for a single solution to handle the entire SEO lifecycle—without monthly restrictions or cloud pricing traps—you’re…

  • Perforce: Version Control for Video and VFX Studios

    Perforce: Version Control for Video and VFX Studio Workflows

    Creative teams in animation, video, and virtual production face ever-growing complexity. As asset libraries balloon and project timelines shrink, bottlenecks in workflow and version control can stifle momentum. Artists, developers, and producers alike need seamless collaboration, scalable storage, and instant access to the right files at the right time. Perforce Perforce offers a high-performance version control platform purpose-built for the…

  • Landing Page Mistakes to Avoid

    Landing Page Mistakes That Kill Conversions—And How to Fix Them

    A landing page is a dedicated web page designed to guide visitors toward a single action—such as filling out a form, signing up for a newsletter, downloading a whitepaper, or making a purchase. Unlike other pages on your site that encourage exploration, a landing page should serve as a focused gateway, not an intersection. Its purpose is to lead users…

  • Teleprompter Pro for iOS, macOS, and Zoom

    Teleprompter Pro: Studio-Grade Script Scrolling on Apple Devices

    Delivering confident, polished video content used to demand expensive setups and rigid workflows. Today, with just an iPhone, iPad, or Mac, you can achieve the same studio-grade results—no crew required. For Apple users who want to stay on script, maintain eye contact, and record like a pro, there’s one tool that stands above the rest. Teleprompter Pro Teleprompter Pro is…

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