Douglas Karr's Articles on Martech Zone

Total articles: 4.147 | Page 183 of 415

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Advertising Technology

Douglas KarrAug 9, 2022

Web.com: How To Get Your Small Business or Online Store Up And Running Online Without Breaking the Bank

Marketing consultants and agencies tend to work with businesses that have enough revenue where they see the opportunity to invest in platforms and services. Having started multiple companies in the last couple of decades, I know how difficult it is to establish that sole proprietor business and get revenues to a point where I could hire those first employees. Over…
Content Marketing

Douglas KarrAug 8, 2022

Website Features Checklist: The 68 Ultimate Must-Haves for Your Site

Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. UK Web Host Review designed this infographic to develop a list of features they believe should be included with every business’ online presence. For your business to succeed online you need to make sure that your website is feature packed! There are many…
Content Marketing

Douglas KarrAug 8, 2022

How To Write Your Company’s Story: Five Essential Elements

I love design, but I’m a terrible designer. I love development, but I’m quite the hack. And I write daily on Martech Zone and I’ve authored Corporate Blogging For Dummies, but I don’t classify myself as a writer. I recognize a great design, I am blown away by great development, and I love great writing. We just launched a new…
Content Marketing

Douglas KarrAug 5, 2022

Push Monkey: Automate Push Browser Notifications For Your Web Or E-commerce Site

Each month, we get a few thousand returning visitors through browser push notifications that we integrated with our site. If you’re a first-time visitor to our site, you’ll notice the request that’s made at the top of the page when you visit the site. If you enable these notifications, each time that we post an article or want to send…
Content Marketing

Douglas KarrAug 4, 2022

How to Check, Remove, and Prevent Malware from Your WordPress Site

This week was pretty busy. One of the non-profits that I know found themselves in quite a predicament – their WordPress site was infected with malware. The site was hacked, and scripts were executed on visitors that did two different things: The site tried to infect Microsoft Windows users with malware. The site redirected all users to a site that…
Content Marketing

Douglas KarrAug 3, 2022

How To Search For And Buy A Domain Name

If you’re trying to find a domain name for personal branding, your business, your products, or your services, Namecheap offers a great search for finding one: Find a domain starting at $0.88 powered by Namecheap 6 Tips On Choosing And Buying A Domain Name Here are my personal opinions on choosing a domain name: The shorter the better – the…
Advertising Technology

Douglas KarrAug 3, 2022

Streaming Viewership Has Officially Overtaken Cable and Broadcast Television

The types of ways that viewers are consuming video are plentiful with the advent of the Internet: Cable and Satellite TV: Cable and satellite TV services like Comcast, DirecTV, and Dish Network provide television channels through physical cables or satellite signals. Differentiators include various channels, including premium content and live sports. Key services include channel packages and DVR for recording…
Content Marketing

Douglas KarrAug 2, 2022

Integrately: How To Integrate Salesforce Marketing Cloud With WordPress Using Elementor Forms

As Salesforce consultants, a problem that we continuously see in our space is the development and upkeep costs of integrating third-party sites and applications with Marketing Cloud. While we do a lot of integration and automation development on behalf of our clients, we will always research whether or not there is a solution available on the market first. The benefits…
Analytics & Testing

Douglas KarrAug 2, 2022

Checklist: How to Optimize Your Blog’s Next Post for Maximum Impact In Search Engines and Social Media

One of the reasons that I wrote my corporate blogging book a decade ago was to help the audience leverage blogging for search engine marketing. Search is still unlike any other medium because the search user shows intent as they seek information or research their next purchase. Optimizing a blog and the content within each post is not as simple…
Content Marketing

Douglas KarrJul 29, 2022

Is Blogging Still Relevant? Or An Outdated Technology and Strategy?

I often review this site’s search performance and old articles that aren’t attracting traffic. One of my articles was about naming your blog. Let’s forget that I’ve been writing this publication that long… as I read the old post I wondered if the term blog even really mattered anymore. After all, it’d been 16 years since I’d written the post…

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