Douglas Karr's Articles on Martech Zone
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Stirista Powers Its New Identity Graph with Real-Time Data
Consumers make purchases at an online store from your home computer, visit a product page at another site on a tablet, use a smartphone to post about it on social media and then go out and physically buy a related product at the nearby shopping center. Every one of these encounters helps to develop a complete user profile, but they…
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Breaking the Wall: What U.S. Marketers Need to Know Before Entering China
As U.S. companies explore growth opportunities abroad, China remains a key market due to its size, digital maturity, and expanding middle class. But entering China successfully requires more than just translating campaigns or launching a local website. The business environment, consumer behavior, digital infrastructure, and regulatory expectations differ considerably from those in the United States. Lala Hu’s book, International Digital…
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Moz Local: Maximize Your Local Online Presence Through Listing, Reputation, and Offer Management
As a majority of people learn about and find local businesses online, a robust online presence is essential. Accurate information about the business, good quality photos, the latest updates, and responses to reviews help people learn more about your business and often determine whether they choose to purchase from you or your competitor. Listing management, when combined with reputation management, can help local…
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YouTube: How To Provide Your Agency or Videographer With User Access To Your Channel
Yet again, I’m working with a business that is leaving an agency and working with me to optimize their YouTube presence… and, yet again, the agency that they were working with has ownership of all of their accounts. I’ve been complaining about agencies that do this for over a decade now and advising businesses to never do this. Nor should…
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Leading with TIDE: A Practical Framework for Modern Team Management
Strong leadership is no longer defined by authority alone in today’s workplace. The best leaders foster cultures of collaboration, trust, and emotional intelligence—especially in environments that are increasingly hybrid, diverse, and fast-paced. To support this shift, my acronym TIDE offers a concise yet powerful framework: Teamwork, Inclusion, Delegation, and Empathy. These four principles help leaders not only manage effectively but…
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Linq: Your Provider of Near Field Communication (NFC) Business Card Products
If you’ve been a reader of my site for a long time, you know how excited I get over different kinds of business cards. I’ve had post-it note cards, square cards, metal cards, laminated cards… I enjoy them immensely. Of course, with the lockdowns and inability to travel, there wasn’t much of a need for business cards. Now that travel…
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Droplr: Capture, Annotate, and Share Screens Instantly
Whether you’re managing a remote team, collaborating on a product design, troubleshooting an issue, or sending a mockup to a client, speed and clarity matter. But traditional screenshot tools create unnecessary friction: save the file, upload it somewhere, write a message, paste a link—or worse, attach a bulky file. These tiny moments of inefficiency add up fast. Droplr This all-in-one…
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The True Cost of Poor Customer Service—and How to Fix It
As a marketer, there’s nothing worse than seeing a highly qualified lead hit the sales team and get dropped… or have someone sign up only to be lost due to a customer service issue. I’m actively involved in this: My refrigerator appears to be malfunctioning, so I contacted the manufacturer. They had me press some buttons and couldn’t diagnose it…
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Writing Doesn’t Suck, It Just Requires Practice
My best friend’s wife, Wendy Russell, is a television producer and writer. She hosted a successful series on HGTV called She’s Crafty. We’ve been good friends for almost 20 years now and I’ve been in awe of her creative talent and drive over the years. Personally, I don’t think of myself as a creative or a writer. But every day…
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Unlocking SaaS Growth Through Organizational Maturity
Customer experience (CX), internal collaboration, and agile decision-making are key factors that define market leaders. SaaS companies can no longer afford to operate in silos or underutilize their technology stack. The maturity model developed by the Chess Media Group, popularized in Jacob Morgan’s book, The Collaborative Organization, provides a robust framework for understanding how organizational capabilities evolve and, more importantly,…
