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TIDE: Teamwork, Inclusion, Delegation, Empathy

I’ve been reading a couple books of recent (on the right). Both books are great books for overcoming some of the negative aspects of business.Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into CompetitorsLove Is the Killer App: How to Win Business and Influence Friends

This is the second time I’m reading “Love is the Killer App”. I should probably read it every couple months. I like to think of it as the ‘hippy’ of business books. It’s really about building great relationships with those people around you. Worry about people first, then you need not worry about your business.

Silos, Politics and Turf Wars is an excellent book as well. It’s truly about diverting attention of your employees away from each other and focusing their attention on the common goals of the organization.

I came up with my own acronym that illustrates both books… T.I.D.E.


  1. Teamwork – working as a team provides buy-in and efficiency. Put an end to processes that promote infighting and politics. People that can not work in a team are not looking out for the company, they are looking out for themselves. Hire and promote team players.
  2. Inclusion – including your customers (internal and external) will always improve the quality of your products and services.
  3. Delegation – allow the experts you’ve hired to make decisions and hold them accountable.
  4. Empathy – understand the roadblocks, pain points, and inefficiencies in the organization and empathize with those customers and employees that have to put up with them.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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