Mobile Marketing, Messaging, and AppsPaid and Organic Search Marketing

TIDE: Teamwork, Inclusion, Delegation, Empathy

I’ve been reading a couple books of recent (on the right). Both books are great books for overcoming some of the negative aspects of business.Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into CompetitorsLove Is the Killer App: How to Win Business and Influence Friends

This is the second time I’m reading “Love is the Killer App”. I should probably read it every couple months. I like to think of it as the ‘hippy’ of business books. It’s really about building great relationships with those people around you. Worry about people first, then you need not worry about your business.

Silos, Politics and Turf Wars is an excellent book as well. It’s truly about diverting attention of your employees away from each other and focusing their attention on the common goals of the organization.

I came up with my own acronym that illustrates both books… T.I.D.E.

TIDE:

  1. Teamwork – working as a team provides buy-in and efficiency. Put an end to processes that promote infighting and politics. People that can not work in a team are not looking out for the company, they are looking out for themselves. Hire and promote team players.
  2. Inclusion – including your customers (internal and external) will always improve the quality of your products and services.
  3. Delegation – allow the experts you’ve hired to make decisions and hold them accountable.
  4. Empathy – understand the roadblocks, pain points, and inefficiencies in the organization and empathize with those customers and employees that have to put up with them.

Appreciate this content?

Sign up for our weekly newsletter, which delivers our latest posts every Monday morning.

We don’t spam! Read our privacy policy for more info.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership