Douglas Karr's Articles on Martech Zone
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Mobile Marketing, Messaging, and Apps
AMP: What are Accelerated Mobile Pages? And Don’t Forget To Implement Analytics
This last month I’ve been working with a client that’s seen a noticeable decline in organic search traffic over the last year. We’ve fixed quite a few issues with the site that could impact rankings; however, I was missing one key factor in reviewing their analytics – Accelerated Mobile Pages (AMP). What is AMP? With responsive websites becoming the norm,…
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Email Marketing & Automation
Marketing Cloud: Maximize Your Email Deliverability with Sender Authentication Package
Most companies sending emails genuinely underestimate how much deliverability can impact their organization. A beautiful, well-constructed, and highly effective email can be in the junk folder of someone who subscribed and wished to convert to your company. That’s a terrible situation to be in. Even worse, you may not realize that your emails are being routed to junk unless you…
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Content Marketing
ICanLocalize: Affordably Translate Your Business Site To Reach New Audiences
My agency is working assisting a bilingual healthcare-related company to build out their site, optimize it for search, and to develop marketing communications out to their clients. While they had a nice WordPress site, the people that built it depended on machine translation for visitors who spoke Spanish. There are three challenges with the site’s machine translation, though: Dialect –…
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Social Media & Influencer Marketing
What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?
This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social…
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Content Marketing
Online Marketing Terminology: The Basic Definitions
Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold…
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Social Media & Influencer Marketing
Brandmentions: Reputation Monitoring, Sentiment Analysis, and Alerts for Search and Social Media Mentions
While most marketing tech platforms for reputation monitoring and sentiment analysis are focus purely on social media, Brandmentions is a comprehensive source for monitoring any or all mentions of your brand online. Any digital property that’s linked to your site or mentioned your brand, product, hashtag, or employee name… is monitored and tracked. And the Brandmentions platform provides alerts, tracking,…
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Content Marketing
Poptin: Smart Popups, Embedded Forms, and Autoresponders
If you’re looking to generate more leads, sales, or subscriptions from the visitors entering your site, there’s no doubt about the effectiveness of popups. It’s not as simple as automatically interrupting your visitors, though. Popups should be intelligently timed based on visitor behavior to provide as seamless an experience as possible. Poptin: Your Popup Platform Poptin is a simple and…
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E-commerce and Retail
Scent Marketing: Statistics, Olfactory Science, And The Industry
Each time that I get home from a busy day, especially if I’ve spent a lot of time on the road, the first thing I do is light a candle. One of my favorites is a sea salt driftwood candle called Calm. A few minutes after lighting it, I’m feeling pretty good and… I’m calm. The Science of Scent The…
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Content Marketing
Tip: How to Find Similar Vector Images In Your Stock Photo Site With Google Image Search
Organizations often utilize vector files that are licensed and available through stock photo sites. The challenge comes when they want to update other collateral within an organization to match the styling and branding associated with previously released iconography or symbols. At times, this could be due to turnover as well… sometimes new designers or agency resources take over content and…
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Mobile Marketing, Messaging, and Apps
SlickText: What Are The Features And Integration Capabilities Of An SMS Marketing Platform?
Most businesses think about text messaging as just the ability to send a text message to a subscriber. However, SMS and MMS messaging have evolved over the years. Aside from basic compliance requirements, text message marketing platforms have evolved significantly with a plethora of engagement options, automation, segmentation, personalization, and integration capabilities. SlickText is a full-featured, feature-rich text messaging platform…