Douglas Karr's Articles on Martech Zone
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Content Marketing
The 8 Characteristics of a “V”ery Good Brand
For years I used to poo-poo the idea of branding. A bunch of touchy-feely people arguing about the hue of green in a logo seemed preposterous to me. As did the price tag of branding agencies that charged tens or even hundreds of thousands of dollars. My background is in engineering. The only color code I cared about was to…
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Mobile Marketing, Messaging, and Apps
iPhone and iPad: Elevate Your Mobile Web Experiences with Webkit CSS Capabilities
Delivering exceptional web experiences across various devices is paramount for engaging users and driving conversions. However, the fragmented nature of browser capabilities and device-specific nuances pose significant challenges for developers and designers striving to create pixel-perfect, high-performance websites. Enter the world of iPhone and iPad-specific CSS—a powerful toolkit that empowers creators to harness the full potential of Apple’s industry-leading mobile…
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Content Marketing
The Ultimate Content Marketing Guide: Strategies, Best Practices, and Insights
Content marketing has become indispensable for businesses looking to connect with their audience, build brand awareness, and drive profitable customer action. This comprehensive guide will explore the ins and outs of content marketing, providing you with the knowledge and strategies needed to create a successful content marketing campaign this year and beyond. Table of ContentsWhat is Content Marketing?The Benefits of…
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Mobile Marketing, Messaging, and Apps
Promote Your iTunes Podcast with a Smart App Banner
If you’ve read my publication for any length of time, you know that I’m an Apple fanboy. Simple features like the ones I’m going to describe here make me appreciate Apple’s products and features. How to Display iOS App Banners You’ve probably noticed that when you open a site in Safari on iOS, businesses often promote their mobile application with…
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Mobile Marketing, Messaging, and Apps
Shoutem: Build, Publish, And Manage Mobile Apps with a No-Code App Maker
This is one of those topics I have some really tough love on regarding my clients. Mobile apps may be one of those strategies that continue to have the highest costs and the lowest returns on investment (ROI) when done poorly. But when done well, it has insanely high adoption and engagement. Daily about 100 apps are uploaded to the…
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Content Marketing
How to Write A Title That Makes Visitors Engage
Publications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone’s content looks very similar in a Tweet or Search Engine Result. We must grab busy readers’ attention better than our competitors so that they click-through and get the content they are seeking. On…
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Content Marketing
Adobe Capture: How to Identify Fonts with Type Capture
If you’ve ever gotten stuck working on a project where the client wanted some new graphics or collateral, but didn’t know what fonts they use – it can be pretty daunting. Or, if you love a font that you find out in the world and wish to use it… good luck on figuring it out. Font Identification Forums Back in…
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E-commerce and Retail
COVID-19: Consumers and #StayAtHome Purchase Statistics
Things are not looking too good for anyone’s economic future, given the pandemic and subsequent lockdown orders from governments around the world. I believe this is going to be a historic event that will have a massive, lasting impact on our world, from rising business bankruptcies and unemployment to food production and logistics. If nothing else, this pandemic has shown…
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Marketing Tools
Deltek ConceptShare: Streamline Your Creative Review Process and Deliver Exceptional Content Faster
The need to swiftly and efficiently review and approve creative content is paramount. Juggling multiple projects, feedback from various stakeholders, and looming deadlines can make the review process a stressful bottleneck. Miscommunication and a lack of clarity can lead to costly revisions and delays, impacting your team’s productivity and potentially hindering client satisfaction. Deltek ConceptShare Deltek ConceptShare is an online…
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Marketing Infographics
10 Benefits of Customer Loyalty & Rewards Programs
Customer loyalty is more crucial than ever. Acquiring new customers is significantly more expensive than retaining existing ones. Loyal customers are your brand champions, they spend more, and they stick with you through thick and thin. This translates to sustainable growth, increased profitability, and a stronger bottom line. According to Experian: Customer Loyalty Statistics 34% of the U.S. population can…
