Douglas Karr's Articles on Martech Zone
- Content Marketing
Adobe Capture: How to Identify Fonts with Type Capture
If you’ve ever gotten stuck working on a project where the client wanted some new graphics or collateral, but didn’t know what fonts they use – it can be pretty daunting. Or, if you love a font that you find out in the world and wish to use it… good luck on figuring it out. Font Identification Forums Back in…
- E-commerce and Retail
COVID-19: Consumers and #StayAtHome Purchase Statistics
Things are not looking too good for anyone’s economic future, given the pandemic and subsequent lockdown orders from governments around the world. I believe this is going to be a historic event that will have a massive, lasting impact on our world, from rising business bankruptcies and unemployment to food production and logistics. If nothing else, this pandemic has shown…
- Marketing Tools
Deltek ConceptShare: Streamline Your Creative Review Process and Deliver Exceptional Content Faster
The need to swiftly and efficiently review and approve creative content is paramount. Juggling multiple projects, feedback from various stakeholders, and looming deadlines can make the review process a stressful bottleneck. Miscommunication and a lack of clarity can lead to costly revisions and delays, impacting your team’s productivity and potentially hindering client satisfaction. Deltek ConceptShare Deltek ConceptShare is an online…
- Marketing Infographics
10 Benefits of Customer Loyalty & Rewards Programs
Customer loyalty is more crucial than ever. Acquiring new customers is significantly more expensive than retaining existing ones. Loyal customers are your brand champions, they spend more, and they stick with you through thick and thin. This translates to sustainable growth, increased profitability, and a stronger bottom line. According to Experian: Customer Loyalty Statistics 34% of the U.S. population can…
- Analytics & Testing
Squarespace: I Built A Spa Website with an Online Store and Appointment Setting in One Day
If that sounds unbelievable, it’s not. My colleague is an aesthetician and massage therapist in Fishers, Indiana. A few months ago, I was going to build her a site but couldn’t because of client work that took priority. Fast-forward to the pandemic lockdowns, and a lot of that work went by the wayside while my clients paused initiatives or changed…
- Customer Data Platforms
What Is D-U-N-S? How Can You Apply For Your Business’s DUNS Number?
If you’d like to ensure your small business can obtain some attention and contract opportunities with government and large businesses, you should register for a D-U-N-S number with Dun & Bradstreet. What is a D-U-N-S Number? The D-U-N-S Number is an industry standard for keeping track of the world’s businesses and is recommended and/or required by more than 50 global,…
- Analytics & Testing
EDO: Measuring Consumer Engagement in TV Advertising
When people discuss digital advertising, they often omit traditional broadcast channels like television and radio. But yesterday’s broadcast company is no longer just broadcasting. They’re capturing engagement metrics and usage down to the second. Every interaction you’re making on your remote is recorded to optimize programming and better target advertising. What was once the advantage of modern streaming services is now…
- Email Marketing & Automation
What Is Marketing Automation? What You Need to Know…
Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via its API, it’s promoted as a marketing automation solution. In my opinion, this isn’t very ethical. While this may be an automated activity corresponding to their marketing strategy, it’s hardly a marketing automation solution. I…
- Content Marketing
How to Write Effective Headlines: From Newsprint to the Digital Age
Headlines have always played a pivotal role in media. In traditional journalism, they were crafted to grab attention on a crowded newsstand, signal the importance of a story, and encapsulate its essence in a few succinct words. But in the digital world—where platforms, algorithms, and user behaviors have radically reshaped content consumption—the function, form, and even the psychology of headlines…
- Sales Enablement, Automation, and Performance
vidREACH: Elevate Your B2B Outreach with Personalized Video Messaging
In today’s digital age, where inboxes are flooded with generic emails, it’s getting harder than ever to capture the attention of your B2B prospects and clients. Traditional communication methods often fall flat, failing to forge the genuine connections that drive engagement and conversions. What if there was a way to personalize your outreach, make your messages stand out, and foster…
