Douglas Karr's Articles on Martech Zone
-
Content Marketing
Our New Martech Zone Logo Unveiled for 2019
One area that I didn’t invest in branding was this site. While my company had a great logo that I love, and we work with all of our clients on their branding, I wasn’t available to work on the Martech Zone brand. The old M symbol was a slightly modified illustration I purchased hastily after switching the domain. It was…
-
Analytics & Testing
Who Will Build Your Next Website?
I had a great conversation with a transitioning veteran today who was eager to dive into development. He was disappointed because he was applying for junior front-end developer jobs throughout the region but walked away feeling unqualified and defeated. I encouraged him that the issue wasn’t his qualifications, the issue was confusion within our industry. For the last two decades,…
-
Social Media & Influencer Marketing
Diigo: The Collaborative Bookmarking Tool for Organizing and Sharing Web Content
Learners and researchers often find themselves overwhelmed by the sheer volume of online information. Keeping track of valuable resources, organizing them effectively, and collaborating with others can be daunting. Fortunately, there is a solution that addresses these challenges head-on. Diigo Diigo is a powerful social bookmarking and annotation tool that enables users to collect, organize, and share web content easily.…
-
Advertising Technology
What is a Slogan? The Taglines of Famous Brands and Their Evolution
A slogan, also known as a tagline or strapline, is a concise phrase used to express a brand’s core message or value proposition. Originating from the Scottish Gaelic sluagh-ghairm meaning battle cry, slogans have evolved into powerful marketing tools that can significantly impact brand recognition and recall. The Evolution of Slogans Slogans have come a long way from their military…
-
Content Marketing
RØDE Releases Quite the Podcast Production Studio!
I’m not going to share in this post how much money and time I’ve spent buying, evaluating, and testing equipment for my podcasts. From a full mixer and studio to a compact studio that I can carry in a backpack, down to USB microphones I can record via laptop or iPhone… I’ve tried them all. The problem to date has…
-
Content Marketing
A Visual Look at Holiday Customer Journeys
If you’ve not subscribed yet, I’d highly recommend the Think with Google site and newsletter. Google puts out some amazing material to help retailers and businesses to grow their business online. In a recent article, they did a great job at visualizing 3 common customer journeys that are seen starting around Black Friday: The path to an unexpected retailer –…
-
Content Marketing
GroupHigh: Research and Track Your Blogger Outreach
Colleague Chris Abraham wrote about a blogger outreach solution called GroupHigh. GroupHigh‘s online platform provides all the elements you need to do blogger outreach. GroupHigh enables you to find bloggers easily for your outreach campaigns through their real-time blog search and filtering interface. Data includes topics, localization, blog information, social accounts, fan and follower data, organic search authority (from Moz)…
-
Paid and Organic Search Marketing
How A Rogue, Hacked Subdomain Got My Primary Domain In Trouble with Google!
When a new service hits the market that I want to test out, I typically sign up and give it a test run. For many platforms, part of the onboarding is to point a subdomain to their server so you can run the platform on your subdomain. Over the years, I’ve added dozens of subdomains that pointed to different services.…
-
Sales Enablement, Automation, and Performance
Three Factors To Accommodate Explosive Business Growth
There’s been a lot written about a company I used to work for that sold for billions of dollars about a decade ago. When I read those articles, the perceptions are often skewed toward the people interviewed and their positions within the company. Now, a decade later, I’d like to share some insights on three factors I believe genuinely stood out that led…
-
Social Media & Influencer Marketing
SocialPilot: Social Media Management Tool for Teams and Agencies
If you’re operating within a marketing team or you’re an agency doing social media work on behalf of a client, you really need a social media management tool to schedule, approve, publish, and monitor your social media profiles. Over 85,000 professionals trust SocialPilot to manage social media, schedule social media posts, improve engagement and analyze results at a pocket-friendly cost.…
