Douglas Karr's Articles on Martech Zone
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CSV Explorer: Work With Large CSV Files Online
CSV files are foundational and are typically the lowest common denominator of importing and exporting data from any system. We’re working with a client right now that has a very large database of contacts (over 5 million records) and we need to filter, query, and export a subsegment of the data. What is a CSV File? A comma-separated values file…
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PartnerStack: Manage Your Affiliates, Resellers, and Partners
Our world is digital, and more relationships and engagements are happening online than ever before. Even traditional companies are moving their sales, service, and engagements online. It’s truly the new normal since the pandemic and lockdowns. Word-of-mouth (WOM) marketing is critical to every business. In the traditional sense, referrals can be inefficient—passing on a colleague’s phone number or email address…
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Email Validation Versus Verification
We were discussing the state of the email list cleansing industry with the founder of an email cleansing platform. If you go to that link, you’ll find many players in the market—many of which we’ve tested and used for our clients. We struck up a relationship because their system did an extraordinary job verifying our newsletter and clients’ lists. There are some huge differentiators…
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New Domain Regular Expression (Regex) Redirects In WordPress
For the last few weeks, we’ve been helping a client with a complex WordPress migration. The client had two products, both of which have become popular, so they had to split out the businesses, the branding, and the content into separate domains. It’s quite the undertaking! Their existing domain is staying put, but the new domain will have all content…
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Medallia: Experience Management To Detect, Identify, Predict, and Correct Issues in Your Customers’ Experiences
Customers and employees are producing millions of signals critical to your business: how they feel, what they like, why this product and not that, where they’re spending money, what could be better… Or what would make them happier, spend more, and be more loyal. These signals are flooding into your organization in Live Time. Medallia captures all these signals and…
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How to Choose an Email Service Provider (ESP)
This week, I met with a company that was considering leaving its email service provider (ESP) and building its email system internally. I would have said no if you asked me a decade ago if that were a good idea. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing.…
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Birdie: An AI-Driven Feedback Analytics Platform for Product Teams
Customer feedback is paramount to the success of any product or service, extracting valuable insights from the deluge of information can be a challenging endeavor. This is where Birdie steps in to help, using the power of Artificial Intelligence (AI) and Natural Language Processing (NLP) to transform myriad customer feedback into actionable insights. Product Maturity Model All product-related companies need…
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B2B Acquisition: How To Prioritize Your Outbound Sales With Company Profile Matching
Business-to-business (B2B) acquisition can be quite daunting. If you are an organization that services a large region with few employees, you want to ensure that your acquisition strategy is efficient. If there are 50,000 businesses in the region, imagine you can contact 25 prospects per week or 5 per day. That would require you to have 20 salespeople. That’s pretty…
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The Evolving Landscape of Digital Content Theft: How Content Creators Can Protect Their Work
TContent theft has become increasingly sophisticated and pervasive. Over the last decade, the problem has grown far more complex. Let’s explore the current state of content theft and provide strategies for creators to protect their work. Beyond Copy and Paste Content theft isn’t limited to direct copying anymore. Here are some common tactics: Rewriting and Paraphrasing: Thieves rewrite articles, maintaining…
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GSTV: Target Consumers at the Pump with Location-Based Video Experiences
Every day, millions of Americans get in their vehicles and go. Fueling up drives commutes, commerce, and connection, and that’s when GSTV has their undivided attention. Daily, at tens of thousands of locations, their national video network owns a unique moment that matters: when consumers are engaged, receptive, spending more today, and influenced for tomorrow and beyond. In fact, GSTV…
