Douglas Karr's Articles on Martech Zone
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Social Media & Influencer Marketing
How Social Media and Mobile Tech Are Transforming the Travel Experience
Social media and mobile technology have fundamentally changed how people plan, experience, and share their travels. For businesses in the travel and hospitality industry, understanding these shifts is crucial for connecting with modern travelers. Let’s explore key insights from recent data on how consumers use digital tools throughout their journey. The Pre-Trip Phase: Inspiration and Planning Social media has become…
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Paid and Organic Search Marketing
Social Suite: Social Media Management for Large, Multi-Location Enterprises
Reputation.com has launched Social Suite, a social media management solution designed specifically for large, multi-location enterprises that integrates the entire span of customer engagement on the web, from online reviews and customer surveys to social listening and community management. Large enterprises struggle to meaningfully engage with customers in local communities across social media channels. Further, social media is typically isolated…
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Artificial Intelligence
Dynamic Yield: AI-Powered Omnichannel Personalization Technology
Dynamic Yield’s advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization and 1:1 messaging. Companies that excel at personalization see increased consumer engagement, top-line revenue, and a higher ROI. But a personalization-centric company doesn’t just happen. It takes buy-in, vendor selection, onboarding, and proper implementation. Some companies are…
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Content Marketing
What is Augmented Reality? How Is AR Being Deployed for Brands?
From a marketer’s point of view, I actually believe augmented reality (AR) has much more potential than virtual reality (VR). While virtual reality will allow us to experience a totally artificial experience, augmented reality will enhance and interact with the world we currently live in. We’ve shared before how AR may impact marketing, but I don’t believe we’ve fully explained…
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E-commerce and Retail
Index Quick Chip: A Faster, Better EMV Experience
This afternoon, I visited my daughter at her office (how cool a Dad am I?). I stopped at the store across the street, The Fresh Market and picked up a nice flower arrangement for her desk and some treats for the staff there. When I checked out, I was blown away… I inserted my EMV credit card and it worked…
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Social Media & Influencer Marketing
Are You Really A Social Media Consultant?
Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who asked if I would provide social media updates throughout the event. As I organized hashtags, followed sponsors, and got to know the VIPs in the room, one…
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Marketing Books
Taking Risks Is Necessary, But Risk Doesn’t Work Like You Think It Does
This week, I was asked to speak at Sparks Talk, a regional event where speakers are challenged to do a concise, timed speech on a monthly topic. The topic for my keynote was risk, something I’m all too acquainted with. I started my business as a 40-year-old single father, with my oldest son starting college. Talk about a leap of…
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Customer Data Platforms
How to Perform Search and Replace in a MySQL Field: A Guide Using wp_posts
Performing search and replace operations in a MySQL database is essential for website administrators. In these examples, we’ll apply these to a WordPress database. The wp_posts table, which stores all posts, pages, and custom post types, often requires modifications when updating URLs, correcting typos, or changing specific text. This guide covers various ways to search and replace within a MySQL…
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Content Marketing
Human Progress and Dell Technology World
If you only paid attention to technology through mainstream media sources, you might think autonomous cars are killing people, robots are taking our jobs, and technology is leading us to doom. As marketers, I think it’s critical that we don’t just pay attention to the next killer app out there, we need to be observing how technology is impacting lives…
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Content Marketing
Your Website Should Always Be The Center of Your Universe
The parable of the wise and foolish builder: The rain came down, the floods came, and the winds blew, and beat on that house; and it didn’t fall, for it was founded on the rock. Everyone who hears these words of mine, and doesn’t do them will be like a foolish man, who built his house on the sand. Matthew…
