Douglas Karr's Articles on Martech Zone
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Marketing & Sales Videos
Insert: Codeless Mobile App Engagement Features
Insert was designed so mobile app campaigns could be executed by marketers without the need for mobile app development. The platform has a wide array of engagement features that can be easily inserted, updated, and managed. The array of features are built for marketers and product teams to personalize the user journey, trigger anytime, increase engagement, and measure and analyze the…
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Social Media & Influencer Marketing
5 Ways Snapchat Can Be Used to Promote Your Business
As social mobile platforms rise in popularity, there’s always an opportunity to utilize the platform to communicate to and engage with potential buyers. Snapchat has obviously surpassed that expectation, with over 100 million daily users that are viewing more than 8 billion videos every day. Snapchat offers brands and content producers the opportunity to create, promote, reward, distribute, and leverage…
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Marketing & Sales Videos
Pimex: Manage and Monetize Your Marketing Leads
We don’t have an active business development team at our agency, so we know that we lose track of leads and miss out on opportunities that could be perfect. HubSpot reports that 79% of marketing leads never convert into sales. Additionally: 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Pimex…
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Social Media & Influencer Marketing
Personal Branding On Social Media Is The Most Dishonest Marketing There Is
Forget the diet and dating ads; I think some of the most deceptive marketing there is online are the very marketing experts that continue to criticize brands and preach transparency online. They’re anything but transparent. I’m at an interesting time in my life. My business is doing well, my personal life is great, and my health is getting better which…
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Marketing Infographics
Using Your Visual Brand In Social Media
Social media is now a visual world. Brands that master the art of visual content not only stand out but also connect more effectively with their audience. A comprehensive approach to visual social branding and strategic content usage can significantly elevate a brand’s online presence. Here are some key takeaways from this infographic. Use visual content strategically to enhance brand…
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Email Marketing & Automation
Self-Service Sales or Value-Based Pricing – It’s Still About the Experience
Last night, I attended an event put on by PactSafe. PactSafe is a cloud-based electronic contracting platform and clickwrap API for Saas and eCommerce. It’s one of those SaaS platforms where I met the founder while he was just ramping up and now Brian’s vision is now a reality – so exciting. The speaker at the event was Scott McCorkle…
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Content Marketing
Your Complete Content Marketing Checklist
Textbroker has put together this infographic on The 5 Steps to a Successful Content Strategy. The 5 areas are: Audit and Analysis Goal Definition Development and Planning Creation and Seeding Monitoring and Controlling If I were to squeeze anything in, it would be Promotion. While seeding with influencers is helpful, paid content promotion through social channels, native advertising, and pay-per-click…
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Email Marketing & Automation
11 Bad Email Marketing Behaviors That Damage Your Reputation… And How To Avoid Them
Despite the rise of social media, messaging apps, and AI-driven communication, email remains a critical tool for marketers and sales professionals. It’s direct, cost-effective, and measurable. But email is only effective when it’s done right, and far too many businesses still fall into bad habits that alienate subscribers and damage their reputations. To help you sharpen your strategy, here are…
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Marketing Infographics
4 Barriers to a Successful Marketing Automation Implementation
While we love supporting our sponsors and colleagues in the martech industry, we are still vendor agnostic when it comes to most solutions. The reason isn’t what we don’t believe some platforms are better than the other, there are definitely some standout companies. The reason is that the platform must be right for the company implementing and utilizing it. Marketing…
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Analytics & Testing
Google Analytics Launches Data Studio (Beta)
Google Analytics has launched Data Studio, a companion to analytics for building reports and dashboards. Google Data Studio (beta) provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share, and fully customizable. Data Studio lets you create up to 5 custom reports with unlimited editing and sharing. All for free…
