Douglas Karr's Articles on Martech Zone
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Content Marketing
LookBookHQ: Content Engagement and Automation Platform
As we develop content strategies for our clients, we often work across mediums and layers of intent. We push a lot of broad content that gateways into detailed infographics that gateway into white papers or case studies. For the visitor researching their next purchase, they appreciate the focus from broad to narrow without wasting their time. What if that content…
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E-commerce and Retail
A Solicited or Paid Review is a Risky Review
We had a solid discussion at a regional leadership event on collecting reviews from businesses and consumers online. Much of the discussion was around paid reviews or rewarding customers for reviews. I’m not an attorney, so I’d recommend you speak to yours before listening to me. My stance on this is simple… don’t pay or reward reviews. You may disagree…
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E-commerce and Retail
5 Reasons Marketers are Investing More in Customer Loyalty Programs
CrowdTwist, a customer loyalty solution, and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands to discover how consumer interactions intersect with loyalty programs. They’ve produced this infographic, the Loyalty Landscape, so marketers could learn how loyalty fits into the overall marketing strategy of an organization. Half of all brands already have a formalized program while 57% said they were…
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Content Marketing
Quite Possibly The Worst Domain Registrar Ever
This morning we get a frantic call from a client. We worked with them to develop a new site a while back, but everything was offline now. A DNS issue of some sort. Their IT guy called us to see if we had changed anything. We hadn’t but always hate to hear of these problems and wanted to help them…
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Marketing Infographics
Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today’s landscape: Customer-Centric Brand Experience: Today’s marketing focuses on creating meaningful customer experiences at every touchpoint. With 80% of companies competing primarily on customer experience, successful brands understand that each interaction must be…
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Content Marketing
Making A Case For WordPress In Enterprise: Pros and Cons
WordPress is growing in the enterprise, used across every primary industry nowadays. Unfortunately, major businesses still bypass WordPress because of its reputation as a small business or independent blogging platform. In recent years, dedicated WordPress-managed hosting platforms have evolved. We migrated to Flywheel for Martech Zone and have been ecstatic with the results. There are pros and cons of utilizing…
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Analytics & Testing
Pantheon: Serious WordPress or Drupal Hosting with New Relic
We have 47 active plugins on our WordPress installation. That’s a lot of plugins, many of which may slow down the performance of WordPress. We do some comprehensive speed tests before deploying plugins, or we may even use some of the logic to simply update our theme so it runs faster and is less taxing on our servers. Speed is…
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Email Marketing & Automation
Affiliate Marketing and CAN-SPAM Compliance
Email marketing remains one of the best tools for affiliate marketers, but with that power comes responsibility. To reduce the flood of unsolicited and misleading emails, Congress enacted the CAN-SPAM Act, setting clear guidelines for what is acceptable in commercial email communications. Failure to comply can result in significant financial penalties and damage to your reputation. Here is what every…
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Paid and Organic Search Marketing
How to Minimize Search Impact When Migrating to a New Domain
As with many companies that grow and pivot, we have a client who is rebranding and migrating to a different domain. My friends who do search engine optimization are cringing right now. Domains build authority over time and ripping out that authority can tank your organic traffic. While Google Search Console does offer a change of domain tool, what they…
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Marketing Infographics
How to Setup Your YouTube Channel and Crush It!
Even if you’re publishing on other video channels like Vimeo or Wistia, it’s still a great practice to publish and optimize your business’ YouTube presence. YouTube continues its lead as the second largest search engine as users research their next purchase or figure out how to do things online. YouTube used to be a video sharing website back in 2006,…
