Douglas Karr's Articles on Martech Zone
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Pimex: Manage and Monetize Your Marketing Leads
We don't have an active business development team at our agency, so we know that we lose track of leads and miss out on opportunities that could be perfect. HubSpot reports that 79% of marketing leads never convert into sales.…
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Personal Branding On Social Media Is The Most Dishonest Marketing There Is
Forget the diet and dating ads; I think some of the most deceptive marketing there is online are the very marketing experts that continue to criticize brands and preach transparency online. They're anything but transparent. I'm at an interesting time…
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Using Your Visual Brand In Social Media
Social media is now a visual world. Brands that master the art of visual content not only stand out but also connect more effectively with their audience. A comprehensive approach to visual social branding and strategic content usage can significantly…
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Pricing Models, Customer Experience, and the Shrinking Importance of the Tech Stack
When opportunity strikes, you sometimes have to be willing to get your nose bloody. Scott McCorkle Not long ago, I attended a discussion led by Scott McCorkle, a well-known leader at Salesforce who served as CEO of the Salesforce Marketing Cloud. I…
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11 Bad Email Marketing Behaviors That Damage Your Reputation… And How To Avoid Them
Despite the rise of social media, messaging apps, and AI -driven communication, email remains a critical tool for marketers and sales professionals. It's direct, cost-effective, and measurable. But email is only effective when it's done right, and far too many…
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Google Analytics Launches Data Studio (Beta)
Google Analytics has launched Data Studio , a companion to analytics for building reports and dashboards. Google Data Studio (beta) provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share,…
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How to Calculate the Lifetime Value of Your Mobile App User
We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance in growing their online business. Regardless of the size or sophistication, when we ask about a customer's cost-per-acquisition ( CPA ) and lifetime…
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The 4 P’s of Modern Search Engine Optimization
The SEO world is shaking a bit at the news that Moz is cutting its staff in half . They state that they're doubling down with a renewed focus on search. They've been a pioneer and essential partner in the…
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What is Google RankBrain?
Context, intent, and natural language or all inhibitors of the simple keyword-based queries. Language isn't easy to comprehend, so if you can begin to store patterns of speech and include contextual markers to search predictions, you can increase the accuracy…
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3 Real-Time Content Localization Methods to Increase Engagement
When people think about content personalization, they think about personal data that's incorporated into the context of an email message. It's not about just who your prospect or customer is, it's also about where they are. Localization is a huge…