11 Poor Email Practices to Avoid Unless You Want Angry Subscribers


Digital Third Coast worked with Reachmail to identify the most egregious behaviors and worst practices exhibited by email marketers.

The infographic they designed links each behavior to a memorable pop culture character to help marketers remember and associate the poor behavior. They also included actionable advice on turning the poor behavior into a good one.

Unfortunately, not everyone in charge of email marketing tools uses them correctly. It’s entirely possible you’re making one or more of the many common emailing mistakes known to more savvy marketers. Matt Zajechowski, Digital Third Coast

Here are Poor Email Marketing Practices to Avoid

  1. Adding subscribers who never opted in. If you go buy a list or dump a large percentage of subscribers on your list, don't be surprised if you find your bulk email account blocked or shut down.
  2. Not honoring unsubscribe requests. Have a feedback look and pay attention to any automated replies to your emails. If anyone responds with an unsubscribe request – do it!
  3. Making it difficult to unsubscribe. Stop making people log in or jump through hoops to unsubscribe from your mailing list. You're going push them into hitting the SPAM button.
  4. Sending too many emails. If you want to send a lot… at least offer an option to receive less. Too many emails drives higher unsubscribes than anything else.
  5. Sending poorly designed emails. Tiny fonts, terrible formatting, images that don't load… they all lead to unsubscribes.
  6. Sending overly designed emails. Stop being too fancy with menus and complex formats. Simple email designs get the best click-through rates.
  7. Sending emails that aren't responsive to mobile devices. Seriously… stop it.
  8. Sending emails with vague subject lines. If the subscriber can't see why they should open your email, they're going to delete it instead.
  9. Sending bait and switch emails. Now you're just trying to annoy subscribers and get reported as SPAM.
  10. Leaving out a call-to-action. Why send a message if you don't want someone to respond somehow? Don't waste their time or yours!
  11. Overly friendly or personalized emails. TMI (Too much information) can seem a bit creepy, especially when you don't really know one another.
  12. email-strategy-mistakes

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