Douglas Karr's Articles on Martech Zone
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What’s Just-in-Time Marketing (JITM) and Why are Marketers Adopting It?
When I worked in the newspaper industry, just-in-time manufacturing was quite popular. Part of the appreciation was that you would minimize funding tied up in stock and storage, and work much harder to prepare for demand. Data was an essential…
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How to Improve Engagement at Your Next Conference
This infographic from The Europe Hotel & Resort , a five star luxury hotel in Ireland, provides some an overview of trends in MICE (Meetings, Incentives, Conferences and Exhibitions): Meeting spend is rising globally with a 2.1% expected rise predicted…
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Customer Results as Content: How Dan Anton Grew His SEO Business to 7 Figures Leveraging Testimonials
Content marketing is an over-used, under analyzed, ethereal KPI buzzword phrase in marketing which has gone to its logical conclusion, business owners blogging about uninteresting topics in order to connect or to keep their website fresh . Content is Not…
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The New ABC’s of Retail: Always Be Connecting
Brick and mortar retail outlets still drive a lot of purchasing power to their stores - and it won't be going away anytime soon. But behaviors are changing, requiring the internal sales strategy within stores to build better relationships and…
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The Public Relations Lesson We Learned When Pitching Our Story
Years ago I wrote a post on the mechanics of how to write a pitch from my perspective as a publication. One of the last things I mention in the article is that it has to be relevant to our…
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Always Be Closing: 10 Statistics Driving Sales Change
The team at Microsoft has put together a fantastic white paper on the challenges and successes of sales organizations, their productivity, and ability to adapt and adopt to technology. We often meet with companies that tout impressive sales results from…
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Emphatic: Outsourced Social Media Done Well
Social media engagement can be a daunting task for a small company. While I'm active from a personal branding standpoint, we honestly haven't dedicated a solid strategy and resources to our corporate social media presence. That's changing as of today,…
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Share Your Favorite Marketing Books via Audible
It's been a while since I was an Audible subscriber but I recently started back up. Audible content includes more than 250,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is…
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gShift: A Case Study in SaaS Onboarding Best Practices
We are implementing a couple of enterprise software applications right now. It's fascinating seeing the difference in onboarding strategies that each company has developed. As I look back at my history in the SaaS industry, assisting over a dozen companies…
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What are the Key Requirements of the CAN-SPAM Act?
United States regulations covering commercial email messages were regulated in 2003 under the Federal Trade Commission's CAN-SPAM Act ( CAN-SPAM ). While it's been over a decade... I still open my inbox daily to an unsolicited email that has both…