Douglas Karr's Articles on Martech Zone
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Marketing & Sales Videos
Falcon Social: Social Media Management for Enterprise
With Falcon Social, B2B marketers are making use of the extensive features like powerful moderation, publishing, and engagement tools to create connections, build brand awareness, gain insights, and generate new leads to drive their social business. Falcon is a fully comprehensive suite packed with powerful features for solid team collaboration, precise performance measurement, and dynamic customer engagement. They are a…
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Analytics & Testing
Conversion In A Box
Conversion In A Box is a combination of landing page, form and data administration, automated email response, and analytics in a single solution. Conversion In A Box helps you turn any webpage into a conversion strategy. Upload compelling content to our secure servers and we’ll generate form code that you can easily paste into blog posts, Facebook pages, websites, landing…
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Analytics & Testing
Optimization: Content, Paths, Landings and Conversions
As we take on new clients, we almost always have to explain how prospects are finding our clients’ sites, how they are entering the site, and how they are converting into customers through their online marketing strategies. It’s never as designed. Our customers spend a ton of time on their home page, very little time on internal pages, and almost…
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Content Marketing
Marketing Automation Trends, Challenges, and Success
Holger Schulze and the Everything Technology Marketing blog conducted a survey of B2B marketers in the B2B Technology Marketing Community on LinkedIn. I asked Troy Burk, CEO of Right On Interactive – a marketing automation platform that’s been identified as a leader in the industry – to provide feedback on the survey results. The survey was nicely done and provides…
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Email Marketing & Automation
7 Ways to Send an Unsuccessful Mobile Email
ReachMail statistics show that over 40% of emails are opened on mobile devices. I browse emails on my mobile device throughout the day so that I can get to the emails that are most important. Many of the emails that I delete are commercial in nature and unreadable on my iPhone. Rather than trying to zoom or swap to landscape…
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Analytics & Testing
Non-Profits: Cloud-Based Fundraising 3.0 with Bloomerang
Nonprofit donor management technology has long been mired in drab UI, poor UX and high costs. Bloomerang is flipping the script. Co-founded in 2012 by 30-year nonprofit sector and technology veteran Jay Love, the cloud-based fundraising software helps nonprofits manage their pool of donors. Where Bloomerang differentiates itself is a focus on donor retention. While many nonprofit software programs allow…
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E-commerce and Retail
FlockTag: Universal Loyalty System and Intelligent Deals
This afternoon I went for a visit down to my favorite coffee shop, the Circle City Coffee Shop, and FlockTag had setup shop there! What impressed me was the ease of use for the both the customer and the business owner. To register the loyalty card, FlockTag setup a secondary, mounted tablet. The customer taps their card on the reader…
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Social Media & Influencer Marketing
Addvocate: Identify, Amplify, Measure, Optimize, Govern
Companies don’t take advantage of the powerful force they have internally when it comes to social media. We watch all the time as companies employ 1 or 2 social media folks to manage a corporate social media presence. They work hard, they distribute great content, but they’re in their own bubble when it comes to promoting their content. If you…
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Content Marketing
Dos and Don’ts of Content Marketing
Alright, here’s your chuckle for the afternoon. Using Meltwater Buzz, we just saw this simple and beautiful infographic providing a good checklist of items that one may want to keep in mind when developing their content marketing strategy. One of the rules with regard to blogging is Don’t publish a badly written blog. I’ve seen a lot of bad writing…
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Analytics & Testing
Locations for Your Calls to Action
We’re always testing Calls to Action on our own sites and our clients. This may be an elementary post, but there are several places to provide a path to engagement on the typical website. I’d encourage companies to program these locations into their content management themes to make it easier for businesses to add, update, and test different calls-to-action. CTA…
