Douglas Karr's Articles on Martech Zone
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Content Marketing
The Content Grid v2
The Content Grid (Version 2), developed by JESS3 and Eloqua, explains the connection between content type and distribution channels, matching content to the buyer’s stage in the purchase process, equipping marketers with Key Performance Indicators for each type of content, and delivering it all in an easily digestible grid. The introduction to the Infographic reads: The buying process begins long…
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Content Marketing
It’s Not For You…
There’s a Thai restaurant nearby that does a fantastic job on a number of dishes. One of my favorites is their Red Curry. The dish is full of Thai vegetables and is really spicy. I don’t think that it’s one of their most popular dishes… their Pad Thai and Pineapple Fried Rice seem to sell like crazy. I’ve never seen…
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Content Marketing
Do Google Benchmarks Matter?
Today I received a newsletter from Google Analytics, the first edition of the first volume read as follows: This month, we are replacing the standard “benchmarking” report in your Google Analytics account with data shared in this newsletter. We are using this newsletter as an experiment to surface more useful or interesting data to Analytics users. Data contained here comes…
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Marketing Infographics
DIY Infographic Production: A Step-by-Step Guide
Creating impactful infographics is a crucial skill in online marketing. With 200 million people on the FTC’s do-not-call list, diminishing email usage, and 78% of Internet users conducting product research online, infographics have become a go-to strategy for marketers looking to generate buzz, positive PR, and improve their online visibility. But what if you don’t have the budget to hire…
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Marketing Infographics
Mobile Marketing and Advertising
This infographic was put together by the folks at Microsoft Tag. Did you know that a third of Facebook’s users are accessing it via mobile? Or that 200 million YouTube videos are viewed via mobile? Or that, on average, we spend 2.7 hours a day on mobile devices… with 91% of the activity being social? In case you weren’t aware…
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Marketing Infographics
Small Business and Social Media
Postling is a small business social media application that allows businesses to publish to any of the popular social media platforms, including Facebook, Twitter, LinkedIn, WordPress, Blogger, Tumblr, Facebook Photos, and YouTube. Postling provided this infographic – providing some insight into small businesses and their use of social media. It’s important to note that the data was pulled only from…
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Analytics & Testing
The History of Web and Social Analytics (Through 2011)
We love infographics… and if you haven’t noticed, we now have a category just for the Infographics. We love infographics so much that we’ve started to develop and design our own infographics and some for our partners and clients. This one was created for our client, Webtrends, and provides a social media and web analytics history. Here is a history…
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Marketing Infographics
Social Media Timing
Some very intriguing stats on social media timing from @danzarrela, put into a beautiful infographic by the folks at Kissmetrics. Utilizing techniques to schedule your social media engagement can maximize the exposure your content will get in social networks. Included are stats for Facebook and Twitter on what days and times are best to maximize the audience size and the…
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Social Media & Influencer Marketing
Facebook: The Largest Marketplace on Earth
I can already hear the screams from the rafters… how dare you mix up dollars and cents with a social network. Those of you who have read my blog for a while understand that I’m not a Facebook fanboy. However, I’m slowly becoming more and more influenced by the incredible stats that Facebook continues to post… and advising my clients…
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Marketing Infographics
Social Media Usage by US Region
While Silicon Valley, New York and Chicago may be the hot-beds of technology, media and advertising, a new survey shows that small and mid-sized businesses in the Great Plains and Southeast are leading the nation in social media adoption. Looking at the national findings, 75% of respondents say their business does not currently have branded social media sites. Do these…
