Douglas Karr's Articles on Martech Zone
- Marketing Books
Corporate Blogging for Dummies: Triple your Blog’s Traffic with Relevant Visitors
Bob Burchfield has been a long time friend and one of the nicest guys in Indianapolis. He attends all regional events and has the region’s most comprehensive Indianapolis events calendar. Bob dropped this note to me today: Doug, I want to share with you about a little blogging project that has gotten going in the past month. One of the…
- Marketing Books
Free eBook: Moving to Social CRM
Customer Relationship Management is a key to most organizations, providing them with the customer intelligence and data they need to maintain a good relationship with their customers. Layering social media on top of your customer relationship activities can accelerate your company’s performance and build a much tighter relationship – resulting in more opportunities to communicate with clients outside formal processes…
- Content Marketing
Thrive with a Retail Marketing Management System
Running a small retail establishment is a difficult task, one that requires a business owner to be part marketer and part salesperson in addition to running their business. I recently received a note from Elliot Yeo from Thrive, a software application built to assist small retailers with running and improving their business. Once the system has details about your sales…
- Email Marketing & Automation
Use Mobile to Acquire Email Subscribers
Good friend and former colleague, Megan Glover, is now the Director of Marketing at Delivra. Delivra is an email service provider with a solid reputation for helping its customers here in the region. They’ve also been named one of the best companies to work at in Indiana. Recently, Delivra teamed up with great friend, Adam Small, CEO of Connective Mobile…
- Email Marketing & Automation
Affordable Marketing Automation for Any Size Business
Marketing Automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks. One of those tasks is the ability to identify a visitor on your site, capture their information, and develop an ongoing communication strategy with them… accomplished with little or no resources using automation. According to the Aberdeen group,…
- Analytics & Testing
Without the Right Tools…
Friday night I had dinner with friend Adam Small, CEO of Agent Sauce – a real estate marketing platform. Afterwards, we decided to go see Thor in IMAX 3D. After the other movie previews ended, the packed audience settled in… until we heard an alarmed yell in the theater: “FOCUS!”, the man yelled. The theater was silent… and a few…
- E-commerce and Retail
Ratings, Reviews and Buyer Intent
Last week, I had the pleasure of meeting and speaking with Jeff Quipp of Search Engine People, an SEO and Internet Marketing firm. Jeff moderated a panel on ratings, reviews and social media that I was on at the Search Marketing Expo and eMetrics Conference in Toronto with Gil Reich, VP of Product Management at Answers.com. Jeff brought up one…
- Paid and Organic Search Marketing
Monitoring Keyword Rank Distribution?
Since search engine optimization continues to drive down costs for our clients, we work hard to get them ranked well. When you’re trying to rank on a few words, it’s pretty simple to see if you’re doing the right things… using a tool like Authority Labs, you can monitor day to day ranking. We do this for all of our…
- Content Marketing
The Huff with Huffington
In case you hadn’t heard, there’s a $105 million class action lawsuit against Arianna Huffington for selling to AOL but not providing any pay to the bloggers who helped develop the Huffington Post into such a powerhouse blogging community. I’ll skip the irony of a wealthy lefty making a quarter of a billion dollars off the backs of others (ouch!)……
- Paid and Organic Search Marketing
Video: Innovation is Achieved by Solving Problems
On Friday, I was provided an amazing opportunity to participate in Compendium’s Innovation Summit. Under the leadership of President Frank Dale, with an idea from Blake Matheny, and with the support of founder Chris Baggott and Sales VP Scott Blezcinski, the company took a “time out” from working and, instead devoted a day to innovation. Chris started out the initiative…
