Douglas Karr's Articles on Martech Zone
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Viralheat: Social Media Monitoring for SMBs
We've been on the lookout for a social media monitoring service for quite some time. A social media monitoring system allows you to set up brands and keywords and monitor various social media sites for mentions, sentiment and activity around…
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Does Your Organic Search Rank Really Matter?
Time for me to ruffle some SEO feathers again! Today I decided to download my stats from Google Search Console and really do some digging on the traffic that I'm getting from organic search. Martech Zone ranks incredibly high on…
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Who Owns Your Corporate Twitter Followers?
Pretty interesting account on the New York Times of how Phonedog is suing a previous employee to gain access to the Twitter followers on the account he set up as part of their social media outreach. By current employment standards…
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Top 20 Marketing Automation Solutions
Marketing automation is becoming a conversation we're having with clients more and more each week. Today we discussed HubSpot (used by a customer), Act-On (which we implemented for two of our customers) and Optify with a client and I was…
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Free Shipping versus Discounting
I'm not so sure you can equate these two strategies of customer enticement. It seems to me that discounting is a great means of getting someone to your e-commerce site, but free shipping may be the way to increase conversion…
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Catvertising: When the Internet’s Most Absurd Obsession Became a Viral Masterpiece
PURRfect. There are moments in advertising when a piece of content feels inevitable in hindsight. Catvertising was one of those moments. The parody video, produced by John St. out of Toronto, took a cultural truth that marketers were already circling…
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LinkedIn Basic Boot Camp
LinkedIn has over 135 million members internationally and the average household income of a LinkedIn user is over $100,000 annually! The first thing I do returning from a business trip or meeting is to enter all my contacts in LinkedIn,…
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WordPress: Add Social Media Profiles to Your WordPress Theme
WordPress offers user profiles with settings for social links; however, additional social sites offer opportunities for your entire site or blog to have a presence within those networks. We were working on a client site this week where we wanted…
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The Importance of Fresh Content for SEO
I've told people for a long time that the old adage for marketing applies to content, too. Recency, frequency and value of the content are key. This is why blogging is so key to a content marketing strategy... it allows…
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Add a Links Page to your WordPress Template
We were working on a client site today to add an iPad Cover Review list to the site. Rather than listing them all out in a page or a post, we decided to build a template page that pulled one…