Douglas Karr's Articles on Martech Zone
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S’il Vous Plaît et Merci
If you hadn’t noticed yet, I’ve been over in Paris working with a firm. It’s been a whirlwind trip and we’re actually heading back today (it’s 6:30AM here). Leading up to the trip, I would have loved to have brushed up on my French so I didn’t sound like such an ignorant American. Luckily, almost everyone we’ve run into here…
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Content Marketing
Managing Your Application Programming Interface
It’s 2:30AM here in Paris, France… and I can’t sleep so what better to do than to write a blog post! DK New Media has worked recently with two companies recently who have implemented technology to manage their application programming interface (API). APIs have become a powerful and necessary feature to any platform so that marketers can integration and automate…
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It Is Not the Critic Who Counts
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again…
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Content Marketing
More Than Search Engine Optimization
Yesterday, I did some training on search engine optimization and invited designers, copywriters, agencies and even competitors to come to the training. It was a full-house and went well. Placement in search engines isn’t always the answer – a company must have effective content, a great site, and a path for them to engage with the company. I do think…
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Content Marketing
When is Your Next Online Conference?
Some of the companies I’m working with, especially business to business (B2B) are seeing some incredible results and return on investment with the use of virtual events and tradeshows. I’ve been wanting to post about virtual event marketing for quite some time, and recently got to speak to Unisfair, the leading virtual event, virtual tradeshow and online job fair provider…
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Email Marketing & Automation
PR Professionals: You’re not exempt from CAN-SPAM
The CAN-SPAM act has been out since 2003, yet public relations professionals continue to send mass emailings on a daily basis to promote their clients. The CAN-SPAM act is pretty clear, it covers “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” PR professionals distributing press releases to…
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Paid and Organic Search Marketing
Your Office, Your Address, Your Brand
Last summer I launched my business full-time. It’s been a fantastic journey with a few stumbles but many, many wins along the way. As a young business, I’m working hard to accomplish three things: Execute on our engagements by both over-delivering, completing it on time and under budget. This is a huge challenge, and one that we’ve not always met.…
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Content Marketing
When Deploying a New Site: Measure Twice, Cut Once
Online Marketers often develop their newly designed web site strategy by spending all the time designing and then deploying the new site… then measuring the results of the change. I shutter when I see some companies deploying multiple sites within months of each other because each one “didn’t work”. Before you begin to even plan the designs of the new…
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Analytics & Testing
Designed to Indicate Something Out of the Ordinary
My kids are always making fun of me for my love of animated movies – I simply can’t get enough of them. As I was watching Madagascar 2, I loved this scene where the red light begins flashing on and off… watch how it’s handled by the penguins at the wheel: It’s too bad that Analytics don’t always have flashing…
