Douglas Karr's Articles on Martech Zone
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Agencies: Quit Wasting Your Clients’ Footer Powered By Links
Agencies and designers are typically diligent at adding their powered by to the footer of the sites and applications they build. Still, I'm surprised at how many don't utilize that opportunity to gain some search engine ranking . When I…
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How Do Colors Impact Purchase Behavior?
The science of colors is fascinating, in my opinion. Great designers - whether they're automotive, home decorators, graphic designers, or even user interface developers understand the complexity of colors and the importance of them. From the color palette selected to…
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Corporate Blogging: The Infographic
It was great bumping into John Uhri of Red Bit Blue Bit at Blog Indiana , this year. John does a really cool thing - rather than writing typical notes during discussions; he draws creative informational graphics (an infographic ).…
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Is Your Marketing Illegal?
Attorney David Castor, an attorney firm specializing in startups and SaaS businesses , emailed me over the weekend with the news that the FTC has settled with its first victim of new disclosure laws. As part of the proposed settlement…
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Ghost Blogging: The Antithesis of Everything Social? Really?
Wow, this is quite a statement from Avinash on ghost blogging : https://twitter.com/avinash/status/21336548909 It's always interesting when someone with as much authority as Mitch or Avinash throws out a rule like this. Not only do I disagree...
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SEOmoz Releases Mother of all SEO Apps
I'm a huge fan of Rand Fishkin and SEOmoz . Often I hear murmurs in the Search Engine Optimization industry about SEOmoz being right or being wrong... but I have yet to see a single organization amass as many resources,…
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Corporate Blogging for Dummies is Here!
We could not be more excited! This week, the first Corporate Blogging for Dummies copies were shipped to us. I can't tell you the feeling of pride in opening the box and seeing our names in print on the front…
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Reward with Autonomy, Mastery and Purpose
Rewards. At a couple of my last jobs, my bosses were always shocked that I didn't care about monetary rewards. It's not that I didn't want the money, it's that I wasn't motivated by it. I'm still not. In fact,…
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Our Secret to Search Engine Optimization
Here's a typical example of the ranking stats for competitive keywords for one of our clients: 1.webp" class="s3-img" border="0" alt="ranking.png" /> Each line represents a keyword, and the Y-Axis is their ranking as recorded by Authority Labs . Less than…
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Greed, Fear, and Failed Entrepreneurs
The most significant difference I've observed in all the companies I work for on success versus failure is the ability of the entrepreneur or business to execute. It frustrates me to watch friends and fellow entrepreneurs not realize their success…