Douglas Karr's Articles on Martech Zone
-
Understanding DMARC: The Evolution of Email Authentication and Its Role in Preventing Spoofing
Email remains one of the most critical and widely exploited communication tools in the digital world. Despite numerous advances in security, one of the persistent challenges has been email spoofing—when a malicious actor sends emails with forged sender addresses to…
-
How 40+ Technologies Are Reshaping the Restaurant Industry
Running a successful restaurant has always been a balancing act—one that involves far more than just serving great food. Operators must juggle fluctuating ingredient costs, razor-thin margins, unpredictable foot traffic, labor shortages, and increasingly complex health and safety regulations. Meanwhile,…
-
Talkable: Build, Track, Test, and Analyze Referral Programs for Ecommerce
Customer acquisition costs are rising, paid channels are saturated, and even loyal customers are harder to reach. For DTC and e-commerce brands, finding a scalable and cost-effective way to grow revenue without sacrificing margins is more urgent than ever. That’s…
-
Why Meta Descriptions Are Critical for SEO and How to Automate Them with AI in WordPress
Meta Descriptions may not have the power they once did with Search Engines, but seeing a dynamic description in the Search Engine rather than your overall blog's description will attract more readers to your site! Read about how to do…
-
How Modern PR Agencies Measure Success in the Digital Age
In the past, public relations (PR) success was straightforward: securing a feature in a major newspaper, a segment on a national TV broadcast, or a mention in a prominent magazine was considered a win. These traditional media placements were the…
-
Webflow: Build Next-Level Web Experiences Without Limits With This Composable CMS
Creating high-performance websites once required a complex dance between design, development, and marketing teams. Rounds of feedback, bottlenecks in production, and rigid CMS platforms often slowed growth and creativity. Today’s digital landscape demands more agility — faster page creation, real-time…
-
Why Data Protection Is a Critical Component of Every Modern Martech Stack
As marketing tech gets more powerful, so too do the dilemmas that go with it. Marketers have at their fingertips today incredibly useful tools with which they can capture, analyze, and act upon more consumer information than ever. From CRMs…
-
Ahrefs: Track Rankings, Analyze Competitors, and Improve SEO Performance
Marketers today are navigating a search landscape reshaped by AI overviews, real-time ranking shifts, and rising competition for every keyword. Without reliable data and tools to inform them, even the best strategies fall short. The challenge isn’t just finding information—it’s…
-
Choice Overload: The Case for Smarter, Not Fewer, Options
Starbucks made headlines recently by announcing a significant reduction in its menu, cutting approximately 30% of its offerings by the end of the year as part of CEO Kevin Johnson’s Back to Starbucks strategy to streamline operations and enhance the customer experience. This…
-
Agentic AI: How Agents, Workflows, and Orchestration Are Evolving Marketing Automation
The marketing automation industry is undergoing a profound transformation, driven by agentic AI—autonomous systems that can analyze data, make decisions, and execute tasks without human intervention. The global Agentic AI in Enterprise IT market is poised for explosive growth, expected…
