Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • Content Marketingopenid r logo

    OpenID Installed and at the Ready!

    If you’ve not heard about OpenID, it’s an interesting new technology on the web. Given all of the different websites and logins/passwords that one needs to remember these days, this technology could be either a blessing or a curse. On the bright side is the fact that you store your encrypted login and password on your server and anytime you…

  • Content MarketingSPAM of the Day!

    SPAM of the Day

    Even with all the SPAM filters in the world, I still get SPAM. I hate SPAM, but I have to admit one of my guilty pleasures as I scan through the SPAM, I tend to read some. I quickly scan them to try to identify things that were caught by the filter that were valid comments. Every once in a…

  • Content MarketingHow to add a tag cloud in WordPress

    WordPress: How to Build And Publish A Tag Cloud

    It may seem a bit outdated, but I still appreciate the usefulness of tag clouds. Internally, tag clouds visually display what the focus of my content has been and allow me to identify whether I’m writing too much content about some terms and, perhaps, not enough about terms that I should be writing about. What is a Tag Cloud? A…

  • WordPress: Post WordPress Releases Automatically

    Quite a few of the blogs that I read post whenever a WordPress upgrade is released. It’s actually a little annoying but I like the fact that so many folks are concerned and want to get the word out quickly. If you’re one of those bloggers that likes to support it, don’t bother writing a post – have WordPress automatically…

  • The 10 Commandments of Modern Web Development

    Communication is key as a Product Manager with a software company. Recently, I worked on and published the following “commandments” of modern web development to be distributed to our teams. Every modern web developer (or application) should follow these ten commandments. There are fancy programming terms that can be thrown out for all of these; however, my goal was to…

  • What to buy the Geek who has everything?

    I sent out a card to all my ‘ladies’ at work today for Valentines day (I hope their husbands and boyfriends didn’t mind): What I didn’t expect was the fantastic gift I found on my desk waiting for me when I got to work from Jane Bug (my favorite Account Manager in the world). Check out this gift! I love…

  • What a Day!

    As I walked out to my car this morning, I was instantly pelted with a nice ice storm. Imagine rain, just frozen. I had to break the shell of ice on my car (a Ford 500) and then clear off about 10 inches of snow that fell last night. The kids were home – school was canceled. I made it…

  • Why Do I Blog?

    I was tagged by Dawud Miracle, who asks Why Do I Blog? This is an email that I received from a reader today, his name is Dan: That’s it… that’s why I blog. Emails and comments just like that make me feel great about sharing what I’ve learned. I’m not going to tag anyone, but I’d love for everyone on…

  • Paid and Organic Search MarketingDepositphotos 33099063 s

    Promote Blogs to Boost Your Site Rank

    RSS is an amazing thing. Many people don’t recognize the power of blogs and how they can assist your site statistics. Here’s a great example of how you can promote other blogs AND boost your own site rank with Search Engines using RSS. On Income Change Calculator, I replaced a vertical advertisement on the right-hand side of the site with…

  • Is it? Can it be? The first APUI IS here…

    The APUI (Application Programming User Interface) may be here. I’ve got my eye on Yahoo! Pipes, an engine where users can filter and manipulate RSS feeds. This is just the start, though, and will be exciting to watch. I spoke about the need for this technology late last year and predicted that 2007 would be the year of GUI integration…

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