Douglas Karr's Articles on Martech Zone
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Advertising Technology
Hello, I’m a Mac. And I’m a PC.
We all love Apple’s commercials that poke fun at PCs. While I’m an Apple household, I think that sometimes Mac users are a bit over the top of how great their platform is, so I decided to poke a little fun at the campaign. Hello, I’m a Mac. And I’m a PC. PC: I have RAM, a Motherboard, a Processor,…
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Meez Yourself!
A little light fun today as the Colts go on to win the Superbowl! Go Colts! Check out these moves! I’m a sucker for this stuff! I look forward to the day that Meez adds body types… I haven’t looked this skinny since I was in the Navy.
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Marketing Tools
Can Your Registrar Cut You Off?
With the big todo about GoDaddy’s cancellation of it’s customer (who now has his own campaign: NoDaddy.com), I decided to look into some other registrars, including my own, to see if they could pull the plug as easily as GoDaddy did. You’ll actually be surprised, only a couple of registrars have Terms of Service that set some pretty strong requirements…
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Freedom of the Press
This week has been fascinating with regard to the Web. I’m a firm believer in both capitalism and in freedom. They are two sides of a careful scale. Without freedom, the wealthy will rule. Without capitalism, you’ll never have the opportunity for wealth. The First Amendment of the Constitution: Congress shall make no law respecting an establishment of religion, or…
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Is Domain Parking Worthwhile?
No… or maybe not. Not for me, anyways. What is Domain Parking? It’s when you have a great idea for a domain name, you check to see if it’s purchased. It’s not… so you buy it. Instead of utilizing the domain for a website, you ‘park’ it. Domain parking is a means of additional income and some of the largest…
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Bubbles, Reflections – now Ambient Glow!
After scrapping my old theme, the default Kubrick theme started to grow on me… it’s clean and simple. After getting quite a bit of ribbing about my last theme (very, very, very customized aka hacked Anaconda theme) breaking with WordPress 2.1, I was motivated to get a new theme up and going quickly. Perhaps the worst (or best) ribbing I…
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Paid and Organic Search Marketing
Can I get my money back, Wikipedia?
I’m not a huge contributor to Wikipedia. However, in the past I have donated some money to the foundation and contributed content to their site. I love Wikipedia… I use it all of the time and I reference it often on my blog. Wikipedia assisted me as well – generating some hits for my site AND Wikipedia improved my overall…
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A Day of Service
I heard on the news today that Dr. Martin Luther King’s wife wished for the day to be a day of service. There is some irony in the message as I write this post from Starbuck’s. Here’s my day today: My daughter came home last night with a fever that we’ve been nursing for the last 24 hours. It’s been…
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WordPress: Build a Home Page in 3 Easy Steps
I was working on a site for a friend today who had WordPress but he wanted a simple home page rather than a home page utilizing the latest blog entries. This is really useful if you’d like your blog to be a part of your site rather than the entire site. You can basically utilize WordPress as a CMS. Below…
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Content Marketing
Direct Mail that Works!
I’ve been meaning to write about this since before the New Year but I had to get the ‘ol scanner out to pull together these images of some direct mail I’ve received recently. The bottom line is that some direct mail still works. Here are 3 examples: Jack Hayhow sent me his book, The Wisdom of the Flying Pig. I…
