Douglas Karr's Articles on Martech Zone
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Blogging Vocabulary: What is a Permalink? Trackback? Slug? Ping? 20+ Terms You Need to Know
In a recent luncheon with some local marketers, I realized a gap in their blogging knowledge and the technologies involved. As a result, I wanted to provide an overview of common terms associated with blogging. What is Analytics? Analytics in the context of blogging refers to the collection and analysis of data that tracks the performance of a blog. This…
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When will CAN-SPAM evolve past email?
The FTC has shut down quite a few spammers lately. Spam is still a huge issue, I get hundreds of messages a day. I could filter the emails (I used to use MailWasher) but gave up. There are other alternatives – using a SPAM service that requires each person get authorized to email me, but I like being accessible. Now…
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Window Wars… Location, Location, Location
Location plays a crucial role in the success of retail businesses. Factors such as foot traffic, visibility, accessibility, and demographics can significantly impact a store’s performance. Here are some key points and statistics on the impact of location and the role of windows and showcasing in retail: Foot traffic: Stores in high-traffic areas, such as busy streets, shopping centers, or…
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My Blog is Better Than 99.86% of All Other Blogs!
Today, I read a great post on Blog Burnout from a colleague. It got me wondering where all this blogging stuff is getting me. I am not thinking of ending my blogging; no chance of that! I love it too much (and I mean too much!). Unfortunately, I may not be that good – it depends on how you view…
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Gapingvoid: The Long Tail? Or The Short Tail and the Pile of Bodies…
My friend and colleague Hugh MacLeod has emerged as a true innovator, transforming simple business cards into canvases that convey powerful business and cultural insights. His venture, gapingvoid, bridges art with corporate strategy, offering a fresh perspective on workplace motivation, leadership, and change. Hugh’s art, characterized by its humor and sharp critique of corporate life, has a unique way of…
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The Power of Exceptional Customer Service: Building Reputation and Driving Business Growth
Businesses often focus heavily on sales, marketing strategies, viral content, and online presence to attract customers. However, one fundamental aspect that can significantly impact a company’s reputation and success is often overlooked: simple customer service. This article explores how great customer service can make or break your online reputation and provides insights on leveraging it to drive business growth. The…
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It’s Not The Effort That Amazes People
As with much technology, developing artificial intelligence (AI) is far more advanced and intricate than end-users realize. It’s not just utilizing a ton of computing power to target historical data to make predictions. It’s testing and iterating through multiple models. The ability to identify outlying data and either ignore it or focus on it, and the ability to scale these…
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It’s Not Their Fault. It’s Yours
I am again in the middle of a book binge, with four on my plate right now. I picked up Small is the New Big, by Seth Godin this weekend. I’m already enjoying it, although Mr. Godin took me by surprise. Had I read more about the book, I would have noticed that the material is a compilation of his…
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Getting Your Blog to the A-List
Now that I have you here don’t be mad and leave. Listen to what I tell you. There’s a flame going across the blogosphere right now on Nicholas Carr’s Blog posting, The Great Unread. Shel Israel is in on the argument, as are a ton of other bloggers. You should read Mr. Carr’s full post before reading what I say.…
