Lavon Temple's Articles on Martech Zone
-
Serving is the New Selling
I attended an Indianapolis AMA luncheon where Joel Book spoke about Marketing to the Power of One. His presentation contained a plethora of great information around using digital marketing to serve customers more effectively. Although, there were several takeaways from…
-
5 Point Email Marketing Holiday Checklist
It's Fall which means back to school shopping is in full swing and students are on their way back to the classroom. However, Timing. Be aware that even though it's only August, several people are already starting to look into…
-
3 Email Marketing Tools You Need to Know About
Text to Subscribe - If you are working with an email marketing agency, they will likely already have connections with a partner who offers the text to subscribe feature. Text to Subscribe is a great email marketing tool. It is…
-
Time to Spring Clean that Email Marketing Program
It's that time of year again. The days are longer and the weather is nicer. People usually take advantage of spring time to be able to clean their houses from top to bottom. I know I've already done a deep…
-
3 Take-Aways from 5 Keys to Exceptional Email Marketing
According to the 2012 MarketingSherpa Benchmark Survey , several companies are likely to increase their email budget by more than 30% in 2012. However, Delivra is finding that most companies are still struggling with the same fundamental tactics of email…
-
Don’t Put Email on the Back Burner!
In the last Delivra guest post for Martech, Neil included a survey asking you all what some of the main obstacles were that you were facing with your email programs. One of them was the lack of time to accomplish…
